Your weekly demand gen insights from B2B Nation
Happy Thursday,
Does your organization mistake innovation with new technologies? That's an easy mistake to make because innovation often relies on new technology. This week's B2B Nation podcast with Jonathan Sedger of Twogether talks about different ways to approach innovation in B2B marketing.
If you're making something easier, improving its performance, or saving valuable time, you're innovating. No software tools required.
Speaking of innovation, we've also got an article this week on the cybersecurity of generative AI. Make sure your team is using it wisely.
Let's get to it.
Mike Pastore
Demand Gen Director
|
| |
Organizations often make two mistakes when it comes to innovation.
First, they confuse innovation with technology. While technology enables a lot of innovation, it's not always required to innovate.
Second, they pull back or eliminate innovation and experimentation when the economy slows down. That can come back to haunt an organization when things improve.
This week on the B2B Nation podcast, I talk with Jonathan Sedger of Twogether about how his integrated B2B marketing agency thinks about innovation.
Jonathan also talks about approaches to innovation like Design Thinking and Jobs To Be Done.
This is an episode you won't want to miss.
|
| |
A Microsoft app used to connect Windows PC to a user's iPhone or Android phone could be making it easy for cyberstalkers to access private phone calls, texts, photos, and notifications.
A recent report released by software maker Certo explains the complications of this new threat and the steps users need to take to secure their devices.
Fortunately, (or unfortunately) this isn't a threat executed by unknown criminals, but rather someone who has access to the victim's phone such as a significant other, family member, or spouse often as a way to spy on the victim.
Read the recent TechRepublic article to learn about the steps you can take today to secure your devices.
|
| |
Are you the type of person who loves shopping for deals?
TechnologyAdvice is offering Demand Gen Deals of the Week to help you grow pipeline without begging for more budget. Use TA's email newsletters to reach your target audience at rates that are 15% to 50% off rate card prices. Newsletters offer fast turnaround, with sponsorships going live often in one day or less.
Deals for the week ahead will help marketers reach buyers like security, mobile, retail, and e-commerce, Microsoft users, Apple users, developers, small business HR and cloud and data buyers.
|
| |
As we start to see more general use of AI in cybersecurity, it's important to be aware of the advantages and challenges it brings to our workflows.
This eWeek article dives into how generative AI can be used to identify and assess security threats allowing security professionals to stay a step ahead of threats event before they emerge through the use of predictive models.
The article also compares and contrasts known advantages such as its ability to simulate attacks, environments, and threat intelligence against disadvantages including cost, ethics of the technology, and "bad actors".
Curious? Click the link to keep reading.
|
B2B Nation Weekly Wrap Up |
That's a wrap!
Listen to the latest podcast from B2B Nation.
Don't fall victim to a cyberstalker, secure your devices ASAP!
Generative AI and Cybersecurity…yes or no?
See you next week!
|
| |
No comments:
Post a Comment
Keep a civil tongue.