Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue stream for publishers. In fact, the IAB Australia Affiliate Marketing Working Group's latest industry review reveals that advertiser investment in the channel is growing, with 57% of advertisers and agencies increasing their overall […]
By Leeanne Boulton, Monday, April 24, 2023 8:57 AM
Partnerize has been included in the 2023 2023 E2E Tech 100 list in association with The Independent and in partnership with IWG plc as the strategic founding partner. The list, which was independently verified by data from Experian and Go Live Data, celebrates the UK's fastest-growing tech companies according to their revenues over the past two years along with a minimum annual turnover of £10 million.
By Katie Spurkeland, Wednesday, April 19, 2023 10:44 AM
Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters on partner links, brands can gain transparency into the referral destination for transactions and automate deployment of dynamic rewards to individual sub-affiliate network partners to ensure equitable rewards.
By Chrissy Kammerer, Wednesday, April 12, 2023 6:00 AM
Learn the best strategies for motivating and engaging affiliates to help maximize your affiliate marketing program. Get tips on how to optimize your program to ensure success.
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