| | | | Your weekly demand gen insights from B2B Nation
Happy Thursday,
The media mix that your marketing team relies on is likely a mix of earned, owned, and paid media. But at least one of those channels (paid) is prone to suffering when the economy is sluggish. Additionally, each of them suffers when you're strapped for resources to explore earned media opportunities or build out owned media.
That makes now a good time to review the strengths and weaknesses of each component of your media strategy and make sure you're taking advantage of their strengths and weaknesses.
This week we've also got a conversation with Trinity Nguyen from UserGems that explores how her team helps accelerate the buyers' journey for its sales opportunities.
Let's get to it.
Mike Pastore
Demand Gen Director
| | | Today's technology buyers are more diverse than ever before and reaching buyers in just one or two ways will not be enough to fill your pipeline. You have to meet them where they are, everywhere they are.
That's why marketers today are tasked with finding the best mix of earned, owned, and paid media to reach their buyers on their terms. Seems simple enough, right?
Finding your perfect marketing mix is a lot like baking a cake (and not the pre-made mix from the store). Nobody wants to eat a cake that is 100% flour. Rather, one that is a proportional mix of flour, sugar, butter, eggs, etc.
In this article, Jenn Fulmer walks us through the differences between earned, owned, and paid media, and how marketers are finding their best mix.
| | | As artificial intelligence and machine learning software become more prevalent, so does the use of facial recognition technology.
Facial recognition software has the ability to scan the human face and match it to existing biometric data to streamline processes like logging into applications and granting user access to other computer systems.
Where do you regularly use facial recognition technology? You're probably using it more than you think.
This TechRepublic article digests the top ten vendors for 2023, including pros, cons, pricing, and top features.
| | | Are you the type of person who loves shopping for deals?
TechnologyAdvice is offering Demand Gen Deals of the Week to help you grow pipeline without begging for more budget. Use TA's email newsletters to reach your target audience at rates that are 15% to 50% off rate card prices. Newsletters offer fast turnaround, with sponsorships going live often in one day or less.
Deals for the week ahead will help marketers reach buyers like security, mobile, retail, and e-commerce, Microsoft users, Apple users, developers, small business HR and cloud and data buyers.
| | | Are there Three Musketeers hiding in your CRM data?
Last week, I spoke with Trinity Nguyen of UserGems as she shared how her team noticed they won more deals when three customer personas were involved in the sales process.
So they set out to target those three personas (or, The Three Musketeers, as they became known) to help speed up open opportunities and improve close rates.
In this episode, Trinity also shares what she's looking forward to in the second half of 2023, the most important relationship in the organization as a marketer, her favorite tools, and more.
| B2B Nation Weekly Wrap Up | That's a wrap!
Find your perfect mix of earned, owned, and paid media.
Where do you most often use facial recognition tech?
Catch up on what's new from B2B Nation.
See you next week!
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