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When it comes to video production, the image takes center stage. However, in every production, a vital yet invisible element deserves just as much attention — sound. In this article, we'll explore how the right music track can elevate your video project. Though video production is a visual medium, music plays a crucial role in establishing tone and guiding emotion. Thoughtful choice of music can even reinforce personal style or brand identity.
Let's take a closer look at the power of sound in video.
Establishing tone
While it may seem like the visuals play a primary role in establishing the tone, it's the music that does much of the heavy lifting. Music sets the mood and atmosphere of a production and can even affect the way viewers interpret a scene or setting. Think about the last horror movie you saw. What was the driving force behind your apprehension? Horror movies are littered with hauntingly beautiful imagery, but without spooky music to establish the tone, that hauntingly beautiful image is just plain beautiful.
Here's another example. Imagine you're choosing between two movies, both about knights in the medieval era. But you're a big history buff, so you want to choose the more historically-grounded option. You pop on the trailers for both movies to compare. Immediately, option one smacks you in the face with an ear-shredding guitar solo. Option two, however, greets you with a sweet medieval melody played on a hurdy-gurdy. Option two is the clear choice. To understand the tone of each movie, all you had to do was compare the mood and genre of their soundtracks.
Choosing music tracks to establish tone
When choosing music for your own production, keep the examples above in mind. Before selecting a music track, clearly define the tone you want to set. Is the tone of your production menacing or charming? Playful or serious? Once you have a few adjectives in mind to describe the tone of your project, decide which music genres, tempos and instrumentations will be most effective in conveying that. For example, a heavy metal track with lots of speedy guitar solos might be perfect for an action flick, but it's a less obvious choice for a rom-com.
Once you know what you are looking for, Adobe Stock can help you find it. Adobe Stock gives you access to a selection of diverse music libraries from world-class audio services. Plus, the library's Intelligent Search offers a simple interface along with advanced filtering options that allow you to filter search results by genre, mood and more.
Adobe Stock also has a Find Similar feature. To use this handy tool, highlight up to 20 seconds of a preview track or drop any song, track or audio file into the Stock Audio web browser. Then, Intelligent Search will provide a list of similar tracks.
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