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2023/12/04

Cha-ching! That's the sound of a successful holiday marketing campaign

Elevate your holiday marketing with ActiveCampaign
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Introducing the new campaign workflow in ActiveCampaign

'Tis the season for skyrocketing sales! Maximize your holiday marketing strategy and get more sales, by upping your marketing efforts around peak times.

Raise brand awareness and build trust

The festive season is the ideal time to get your brand in front of new holiday shoppers and work with partners to build trust. When done right, you'll reach a larger audience, build brand trust, and increase sales. 

Develop customer loyalty

Marketing around the holidays is the perfect opportunity to gain loyal customers, by targeting existing buyers with personalized offerings.

With ActiveCampaign's smart automation tools, you can easily target existing customers with personalized messaging, that hits the mark every time.

Include a holiday marketing strategy that...

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Leverages past campaign data

Draw insights from previous successful holiday campaigns, or study competitors for effective strategies.

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Sets SMART goals

Define specific, measurable, attainable, relevant, and time-based goals for the season, whether it's boosting sales, increasing brand awareness, or entering a new market.

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Identifies your target market

Understand your current customer demographics, analyze who your competitors are (or are not) targeting, and review your product or service to consider new audiences to market to. 
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Chooses the right channels

Tailor your marketing channels based on where your current or potential customers are. Consider social media, search engine advertising, and email marketing strategically.
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Analyzes competitors

Gain valuable insights from competitor performance to help guide your strategy. Stand out from your competitors and avoid their strategy mishaps.

By adjusting your marketing strategy based on what your customer wants you'll provide a more personalized experience, and you'll have a higher chance of increasing sales.

Use ActiveCampaign for your holiday marketing

Like any other marketing campaign, a successful holiday marketing campaign relies on understanding your target audience and sending them the right message at the right time.

ActiveCampaign's smart automation tools make it easy to take your campaigns to the next level, offering a personalized experience that builds relationships and drives sales.

Start your free trial now

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