3 Brand Challenges in 2024 for Blue Cross Blue Shield NC

Kelly Calabria, Chief Marketing and CSR Officer

Kelly Calabria, Chief Marketing & CSR Officer at Blue Cross Blue Shield, NC on 3 Brand Challenges for 2024 Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024 which likely ring true for many: ▸ Activating the right data to build customer relationships through personalization ▸ Continued collaboration between sales and marketing (particularly on the data story flowing between the two) ▸ Solidifying business use cases for generative AI In a recent conversation with Chief Marketer, Calabria explored these challenges and her marketing team’s approach to tackling them. READ FULL ARTICLE More From the Vault ▸Gatorade Gives Gen Z Playbook ▸Nespresso Marketing VP on Gen Z Messaging ▸BeautyHealth's CMO on Product Marketing Evolution View in web browser This message was sent to ignoble.experiment@arconati.us To ensure delivery to your inbox, add us to your address book. Chief Marketer * Access Intelligence LLC * 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 Update My Preferences | Unsubscribe | Privacy Policy | Contact Us