Verizon Q&A, NBA All-Star Coverage, SXSW Inspo… The Sizzle | 03.01.24

03.01.24 SXSW is coming up next week in Austin, and "activation" is making headlines. We'll be on the ground among an estimated 300,000 attendees in search of buzzworthy, bizarre and bold brand experiences. Let us know if you'll be there, and in the meantime, dive into our SXSW archives. 📷 Photo of the Week     For NBA All-Star Weekend in Indianapolis, AT&T placed basketball fans at the center of the action. The brand activated at the NBA Crossover event with digital games, trivia sessions, player meet-and-greets and a crowdsourced mural... Read more. 🗨️ Insight of the Week   "When it comes to the impacts to fans and activations, we're going to start treating [the NHL] at the same level that we treat the NFL. We're showing up big at the NHL Stadium Series; we have big plans for the draft and the Stanley Cup. When the calendar of the NFL wraps up, we still have three or four months of probably the most exciting time with hockey to keep up that momentum we have." –Nick Kelly, VP-Sponsorships, Verizon Roundup NBA All-Star 2024: Nothing but Net for 13 Brands' Fan Activations Whether at the NBA Crossover fan event or in pop-up spaces around Indianapolis, there was a whole lot of good, clean fun among sponsor activations at NBA All-Star Weekend. From DoorDash's "The Corner 3" bodega to Google's vintage locker room, brands went all in on hoops… Read more. Sports Sponsorship Ticketmaster Shoots its Shot with a Retro Arcade at NBA All-Star 2024 At the NBA Crossover fan experience, first-time sponsor Ticketmaster stepped onto the court with a vibrant blue footprint that beckoned attendees into its Game and Go Arcade. Leaning into the '90s nostalgia trend and NBA traditions, Ticketmaster engaged basketball fans of all ages… Read more. Sports Sponsorship Q&A: How Verizon is Capitalizing on NHL's Growing Popularity  As part of its multiyear sponsorship extension with the NHL, Verizon is rolling out a robust experiential marketing strategy. The brand activated at the NHL Stadium Series with a slap shot tailgate challenge, a heated Hotspot Lounge and an exclusive stadium section… Read more. Trend Report Eight Fast Facts from the Pinterest Predicts Agency Insights Guide Developed to help agencies keep brand clients ahead of the curve, the new Pinterest Predicts Agency Insights Guide is an extension of the annual Pinterest Predicts trend report, sharing data insights for stronger performance on the platform. We analyze the guide and present eight key learnings… Read more. Partner Content Free Guide: The Event Trends That Matter Most in 2024 Business events are poised for transformation across content, planning and design. In this guide, created by the experts at Cramer, we explore what's changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money… Get your copy. Data Four Business Travel Trends and Forecasts Impacting Events This Year Despite the year's travel speed bumps and predictions, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. We explore some of the latest facts and figures, and opportunities, surrounding business travel trends… Read more. Marketing News The Brief: WcDonald's, Coke's AI Flavor Art and Delta's Solar Eclipse Flight Among the roundup of five things to know this week: McDonald's is getting in on the anime craze by making WcDonald's a reality; Coca-Cola is launching an AI- and art-driven sampling experience in NYC; and Delta sold out a special flight that will travel the path of totality for the upcoming solar eclipse… Read more. 💡 ICYMI Last Week   NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co. Sponsorship Outlook: 10 Hot Properties to Watch in 2024 📌 EM Updates   Ex Awards entry deadline extended: If you missed last week's deadline to submit campaigns, activations and exhibits for the 2024 Ex Awards, get your entries in by the late deadline on Friday, March 8. Don't miss your chance to be recognized at our prestigious Ex Awards Gala at EMS (details below). The EMS agenda is live. Get a preview of the topics and trends that will be covered at the 2024 Experiential Marketing Summit's sessions, workshops and keynotes. Register now to join fellow corporate event and trade show marketers and industry professionals, April 24-26, at the MGM Grand Las Vegas. ✉️ Contact Us   The Sizzle is produced by Event Marketer, the industry's largest information resource on experiential marketing. Learn more. Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com Subscribe to Event Marketer | Marketing Resource Directory

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