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2024/05/30

Check out what’s new in ActiveCampaign this month!

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Handpicked product highlights delivered to your inbox monthly

ActiveCampaign Product Highlights

Automate WhatsApp Marketing in ActiveCampaign

Introducing the new Spoki integration to automate Whatsapp marketing with ActiveCampaign, to help you engage more effectively with your customers across channels and guide them towards conversion.

Maximize your marketing and sales potential with WhatsApp automations through the Spoki and ActiveCampaign integration. Deliver timely and relevant messages about your products or services, from pre-purchase details to post-purchase support. Respond instantly via WhatsApp chat without leaving ActiveCampaign.

Connect now

Update your Zendesk integration to get enhanced capabilities

Zendesk Support integration enhanced inbound mapping for deals, accounts and custom objects

Upgrade your Zendesk connection in ActiveCampaign to access advanced inbound mapping capabilities. Now, in addition to contacts, you can also update or create deals, accounts, and private custom objects when a ticket is created.

See how

Introducing ActiveCampaign Communities!

ActiveCampaign Communities

You can now find Communities in your ActiveCampaign dashboard. Access resources, self-help articles, and engage with a community of users like you. Connect with ActiveCampaign experts to discuss milestones and strategies, get updates, tips, and exclusive content.

Learn more

Customer highlight

Caffeine Army struggled with Mailchimp's software constraints, making it hard to label, tag, and segment their growing customer base. The inefficiencies increased when they moved to Shopify, requiring seamless e-commerce integration.

By switching to ActiveCampaign, they streamlined their processes, organized their customer base, and achieved significant growth.

"With the other platforms, it felt like we were paying for bad leads. With ActiveCampaign, our deliverability and open rates immediately improved." — Vitor Montassier, Growth Coordinator

Super coffee Caffeine Army

Caffeine Army grew from 50,000 to over 600,000 leads on ActiveCampaign. One of the key areas of revenue growth was converting one-time buyers to subscribers by analyzing purchase volumes and creating personalized nurture streams.

Additionally, integrating ActiveCampaign with their product catalog allowed for personalized abandoned cart emails and reminders through SMS and WhatsApp. 

The integration with WhatsApp allowed direct, personalized engagement with customers, leveraging their order and communication history, and ActiveCampaign's CRM provided comprehensive customer histories to sales and customer service teams, facilitating effective customer interactions.

Caffeine Army achieved:

  • 21% of inactive leads recovered

  • 206% revenue growth YoY

  • 25% average email open rate

Learn more about Caffeine Army's + ActiveCampaign story

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