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2024/08/26

The silos that kill brand strategy

Everything changes.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The silos that kill brand strategy

Strategists and creatives are really not meant to work in silos.

We need constant exposure to people and ideas in order to do our jobs well.

And yet most brand strategists and creatives have jobs without teams, roles without freedom, and workdays without inspiration.

I built Exposure Therapy was built for brand strategists like me and you:

"Exposure Therapy is incredible, just in the way the team is freely sharing ideas and thoughts, and the power that gives people to go and build brands. 

It's so intellectually stimulating. These are the questions I haven't been able to articulate, and they took me in entirely new directions in my thinking."

 
Katie Faulkner, Brand Marketing Director at Nike

"This group is different. They go deep and explore topics that are profoundly relevant today and are having - and will have - significant impact on the world we live in. 

This is a great community and the ideas shared can be compelling to anyone who's curious about the world of strategy and brand building."

 
Diksha Idnani, CMO at Eli Lilly

"I feel like I'm getting a PhD. Hanging out with this caliber of people, it's like being invited to the cool kids table. The conversations, the original research, the topics… it makes me really look forward to each new drop at the beginning of the month."

 
Russ Rands, Founder at Prolego

"Exposure Therapy is a special place. We're having mind-bending conversations about the tiny bubbles forming in culture that will generate the brands of tomorrow. It's fun getting a sneak peek of the future."

 
Joe Fernandez, Co-Founder and CEO at allUP

"From day one I've been blown away by the quality of the research, the speakers and the energy of our members. I'm super excited to have this opportunity to learn from and grow alongside such talented people."

 
Carina Bhavnani, Director of Brand Strategy at Sonder

"The way this community thinks, connects, and shares is a strategist's heaven.  The alchemy of the curated knowledge, inspiring guests, robust Slack discussions, and in-person events creates such a potent elixir - surrounding and inspiring my thinking in ways that have already cracked open entirely new ways of thinking about brand challenges and opportunities (and, quite frankly, about myself too)."

 
Meghan McCollum, Strategist at Adventure

You already know how different your work would be if you had this kind of access and exposure.

COME JOIN US

Yours,

Jasmine Bina
Founder & CEO
Concept Bureau, Inc.

 

igyttkin
 

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