It's the Saturday Letter, a new format where we focus on updates/news at scottmax.com as well as our new AMA Section |
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News & updates: |
First: |
There is a slight delay in the soft launch of our hosting product (so that those of you who struggle with payments, or verification can get started with the course). But it should be ready for action next week. Keep your eyes open for it in my next emails. |
On that note, do comment in this post on skool describing your problems with hosting, and including which country/payment solution you tried. |
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This will be very helpful in creating the hosting product that works for you. |
Thanks in advance! |
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On to the AMA |
Quick recap: you may ask me any question in reply to my Monday email and I will pick the best questions to answer in the Saturday email. |
Angela W Asks: Please can you recommend ways to make money online with small or zero capital. Or any skills that can earn me money easily. thanks. |
Answer: Making money is hard. 😂 |
The end. |
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Ok small joke. |
I'll explain and answer your question, with a story 😃 |
I recently did a coaching call with a dude I invested in with Max Incubator, we'll call him Jeff. |
Jeff's an online entrepreneur in the fitness space. |
And I'm trying to get him to more clearly call out his customer. |
Jeff has been gaining some good momentum with his audience on LinkedIn and Instagram. But like many online entrepreneurs, he's finding it hard to turn his engaged followers into paying customers. |
When I looked into Jeff's situation, I noticed he was missing a key element: a clear marketing funnel. He had parts of a funnel in place, but other parts were missing — a common issue. |
Many people create great content, but struggle to turn readers into buyers. They don't know how to connect "Here's my content" with "Here's my product for sale." |
I understand that frustration. It can feel discouraging when making money is tough! |
So today, I'll explain the basic stages of a marketing funnel. I won't dive into complex tech stuff, but will guide you through the steps your potential customers take, and how to lead them through the process. |
The Basics of a Marketing Funnel |
A marketing funnel is the journey that turns strangers into paying customers. It shows how to take random people on the internet and turn them into buyers. |
There are two big benefits to understanding a marketing funnel: |
It helps you plan your work better. You'll know what content or offers are needed at each stage. It gives your followers a consistent experience. Everything you share will have a clear purpose.
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When you see the whole funnel, you won't miss important steps. You'll be able to guide your audience from "Here's my content" to "Here's my product." |
Let's go through each stage. |
Awareness |
Awareness is the first stage. This is where people find out you exist, often through social media. |
Think of it as the "Hello" part of the relationship with your audience. Your goal is simple: give value and show your expertise. |
Your social media posts, blog articles, YouTube videos, and podcasts all introduce you to the right people. |
Don't sell anything yet. Just be helpful. |
Jeff, for example, is a personal trainer. He does a great job at this stage. He posts quick workout tips on Instagram and shares content about fitness on LinkedIn. His goal is to spread awareness about himself and his knowledge. |
My example, at scottmax.com would be the content or ads you will have seen on social platforms, that's the first time you became aware of my stuff. |
Interest |
Once people know about you, the next step is to grab their interest. |
This is where you move from "Hey, I exist" to "Hey, do you want to know more?" You want the right people to say, "Yes, I want to hear from you." |
A great way to do this is by offering a lead magnet — a free resource that people get in exchange for their email address. It could be a guide, a checklist, or a short course. |
Jeff didn't have this, so we brainstormed ideas. One idea was a "Home Workout Quickstart Guide." This could attract people who are interested in home fitness, making them more likely to become his customers. |
This is how you create interest. |
My example, at scottmax.com would be my digital marketing course, it is the reason you gave me your email initially and stayed in touch for however long you have. |
Consideration |
Once someone is on your email list, it's time to build a relationship. A lot of people make mistakes here. They either start selling right away or never reach out at all. Don't do either. |
Instead, continue offering value to build trust. |
One way to do this is with an email nurture sequence. Here are some basics to include: |
Your personal story and why you do what you do Success stories from clients In-depth content that shows off your expertise Answers to common questions
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The goal is to position yourself as the go-to expert. You're not just sharing information; you're building a relationship. |
My example, at scottmax.com would be our ongoing relationship, whether via email, social or DM. I NEVER sell you stuff at this stage, the goal is just to build trust and a relationship in my authority and expertise in digital marketing & online business. |
Intent |
After a while, some of your readers will start thinking about buying from you. They see you as an expert, and now they trust you. |
This is when you start to introduce your paid offers. But focus on the customer's needs, not just what you're selling. |
You could host an event that talks about the problem your product solves, offer a limited-time price, or only take a few customers (which works well for someone like Jeff, who is a trainer). |
You want to be clear about how your offer solves their specific problem. |
My example, at scottmax.com is the few businesses or entrepreneurs we pick & choose from our audience to incubate and invest in to build wonderful companies with. |
My offer, in general, is to help teach you how to make money online. And one way is to build companies together. |
Evaluation |
Now your potential customer is thinking about making a purchase. That's good news! But they might have doubts. It's your job to make the decision easy for them. |
On your offer page, you should include: |
FAQs to answer common questions A comparison of different pricing or package options (if applicable) A money-back guarantee (optional) to reduce risk
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By addressing concerns upfront, you increase the chances that they will buy. |
My example, at scottmax.com, is that I get to pick the best of the best from my audience because such a large amount of people learn the core skills with my free stuff and thus the response rate and success rate of these incubees is very high. |
Final Thoughts |
Now that you understand the stages of a marketing funnel, it's time to start building your own. You need to figure out what to offer at each stage. |
Remember, building a funnel takes time. It's a process that you'll refine and improve, just like anything else in business. |
Start with these basic stages, implement them one by one, and watch how your audience responds. Make adjustments as needed, and don't be afraid to ask for feedback. |
The key is to just start. Even a simple funnel is better than none at all. |
So go ahead and map out your customer journey. Your future customers (and your bank account) will thank you! |
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That's a wrap for today |
see you Monday, |
your friend, Scott Max |
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