More Than A Building |
Sup, |
Recently, the newsletter has focused on the company's past achievements and its future direction. |
Let's take one more journey. Or, really, a trip over to downtown Akron. |
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This was taken a month ago, during my final walk-through of the original Wilson family building. We shut it down last summer when we moved into where we are now. |
That move was probably the biggest change in our history. |
And not just because of the obvious. I loved that old, former dairy bottling plant that Ralph Wilson bought in 1965. |
But it wasn't always the best place to run a business. More importantly, it no longer represented Wilson the way it should. |
A building is more than a building; I'm not talking about sentimentality. |
But maybe you don't have a building, or you're working up to it. It might be that overseas hiring is your best path forward. |
But where do you start? |
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Start with Sagan Passport. Make the most of your international hires, grow your business, and build your company the way you want. |
Extraordinary talent at an exceptional cost. Overseas hiring gets more complicated the larger you get, so make the process easier and get the best. Get with Sagan today. |
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Is your company building a marketing tool? You better believe it. Here's why your building is more than just a space. |
Let's do it. |
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Capacity and infrastructure support expansion and efficiency. Your building is a great recruitment, marketing tool. Align your real estate decisions with planned growth.
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Reading time: 4 minutes and 5 seconds |
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Plan for the Future |
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The biggest change in the last few years has been the new building. |
There are reasons for that. Yes, a centralized operation location did a lot for our processes. More to the point: The move had a ripple effect. |
Operational, marketing and branding, culture, and even day-to-day communication. All of this was bettered by being in a better building. |
The Akron location? It was never going to be the fit for growth. It's a building that means a lot to me, even now, but all things have a season. |
And that's why we started to look toward the future. Not only did we need a building for expansion, but we required one that offered a professional environment. |
Your building is an investment in your future as much as it is a requirement in the present. |
Some may think that it doesn't matter how the outside looks. |
"You're a home service company, nobody is expecting something fancy." |
Well… You're wrong. |
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Build It And They Will Come |
Are you happy with your current business location? |
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We remodeled, added on, adapted, shared offices, and more to the old space. |
But there's only so much drywall you can put up. Eventually, reality set in:
We're missing a branding opportunity. |
I think about the number of visitors, vendors, and potential hires that come through our offices every week. |
The space you present matters. |
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This is what I meant when I said to think about the environment of your building. It's absolutely a marketing tool. |
Customer perceptions, vendor relationships, recruitment. All of these cascade down from the first impression to your building when they pull up. |
How the customer sees you is important. Part of that is staying in touch, keeping them informed, and making that process easy on our end. |
And that's why Hatch is our main communication outreach with customers. Its AI-powered platform helps us stay in touch and follow up over text, email, and voicemail. |
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It also helps our sales and service teams scale in ways we just couldn't before. |
We've had trouble in the past with getting response rates up, closing as many deals as we could, and minimizing employee training time on new outreach systems. |
Now? We're turning conversations into revenue with Hatch. It's a game-changer. |
Cut down on employee hours spent on tasks that AI can handle, all while giving your customers the best experience possible. |
Check Hatch out at the link below. |
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But a good first impression doesn't mean you need a sterile, modern building to succeed. |
After all, this is home services—I'm a plumber. |
But still, a professional image is deeply connected to your branding and marketing strategies. |
That's without even considering the importance of your physical location and its appeal. |
Do rockstar hires want to move to where you are? Will a bad location hurt your ability to retain talent? Does a dumpy building that's difficult to get to hurt culture? |
If you want that growth then you want a building that can fully represent. |
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The Process And Capacity |
 | Part of the Wilson warehouse. |
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I love my new warehouse. A new space, more loading docks, a true VMI system. It's all made a huge difference in how we operate. |
It's a professional operation and we treat our products with respect. That's something vendors notice and can help form and maintain great partnerships. |
Our vendors with VMI are regularly bringing in other parties for site visits, to see what we're doing. We put forth a good foot forward. It's also great being able to show off. |
This becomes more important the bigger you get in vendor relationships. Start early, and plan for that process. |
That warehouse isn't just for show, either. It really let us level up and push through past capacity issues. |
 | The docks get busy in the mornings. |
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A great building is like dressing for the job you want. If potential partners or hires see how you're treating the building then that says something about how you operate. |
It's a marketing opportunity that you absolutely must use to your advantage. |
That's why a building isn't just a building. It's marketing, recruiting, and a plan for the future, all in one. |
Don't take that for granted. |
Have a great weekend. 👊 |
John |
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| | | | Want More Owned and Operated? | 📻Listen to Owned and Operated on YouTube, Spotify, and Apple | 📖 Get more of my $26M business expertise here | 🤝Get your brand in front of 20,000+ home service business owners here |
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