Don't Waste Money or Time |
Sup, |
What's in a mistake? If you're a business, it means money. Data shows that 38% of businesses fail due to exhausting their cash or the inability to secure capital. |
That means one mistake could be the difference between sink or swim. |
One of the biggest mistakes I've made in the past few years was moving my call center fully overseas. |
I learned a lot from that blunder—mainly that it was a skill development issue. |
More on that later. |
Now? We run a hybrid call center where real CSRs are backed and coached by Avoca AI. It gives us the best of both worlds: |
We never miss a call and know where we can improve. |
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Our reps now learn exactly where they have room to improve from every call, getting scored on tone, talk time, and more. |
Avoca also makes sure we never leave a call ringing ever again. |
Check out Avoca AI and stop missing your own opportunities to level up your call center. |
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Here are the top three things you can do to avoid further mistakes in your business to stop wasting money.
Keep that runway going. |
Let's do it. |
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Prioritize customer experience and service quality. Invest and focus on retaining those rockstar employees. Don't neglect having a sales team.
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Reading time: 3 minutes and 40 seconds |
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1. Customers over Cost-Saving |
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Is harming the customer experience and hurting your reputation worth saving a couple hundred grand? |
That's what happened before we had the structure and training of our call center fully in place. The switch to a full-time, overseas call center created a disconnect. |
Communications between departments suffered, things fell between the cracks, and the savings over having a trained, in-house call center ended up as a wash. |
As with most things, the answer was training and not trying to scrape as much savings as possible. It took years to undo that harm while also correctly utilizing overseas talent. |
The point? That saved money ended up costing as far more in return—potentially millions. |
Today, the structure is in place, our CSRs are learning from each call with Avoca and it's all so much smoother. |
Lesson learned. |
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2. Keep Who You Recruit |
Which Money-Wasting Mistake Are You Most Guilty Of? |
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Employees come and go. It's the nature of the business. The difference comes when you can create team culture, get people to buy in, and make them want to stay. |
That can come in different ways. Are you reinforcing a culture of growth? Are you compensating in a way that makes employees proud of working for you? |
The big one: Are you training and uplifting careers? |
These are all part of a whole. My philosophy is that I can increase revenue with the right hires. On the opposite end, not retaining those employees means a money loss. |
If you develop them, they will stay. Keep those rock stars. |
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3. Get Some Sellers |
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The biggest growth move in the past 12 months, besides our new building, has been revving up the sales team machine. |
For a lot of businesses, the slow seasons turn into a period where you start pressing the LSA button and hoping leads turn up. |
It's in moments like these that I'm glad we use Hatch and really let the lead problem solve itself. |
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Our follow-up and response game has been so strong since making the move to Hatch that we've seen our overall response times go up, which helps take some pressure off sales. |
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But we've become proactive about sales now, all year long. This includes canvassing, events, and a new Director of Sales who is helping to move the needle daily. |
Sometimes I think about when we didn't have a sales team doing that. |
That's a lot of lost revenue. |
But more than just having the right people, they have the right processes. This is where the right SOP can help drive revenue and provide guidance from the top, down. |
And that sales team is only going to keep growing. |
Every day they're hustling, finding new leads, and getting the company name out there. |
Have a great weekend. 👊 |
John |
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