An Ignoble Experiment: Losing at SEO? Here's Why.

October 25, 2024 | Read Online

Getting To The Top

Sup,

Stop what you're doing right now.

Click this link for Google and type in the name of your business. Search.

What do you see? I'll tell you what I see:

Top search results. Five-star reviews. Google Maps pins featuring Wilson.

Getting to that point took a lot of time, energy, and focus. And here's the truth: Reaching the top of the Google mountain doesn't—and can't—happen overnight.

But that doesn't mean you can't start the journey with a single step right now.

That step is something we started by switching to Service Scalers at the start of this year. We were with a large marketing agency before that. Never again.

Service Scalers is where it's at for lead generation.

We weren't getting the SEO content per month we needed to grow, our LSA was out of wack, and we didn't even own our website URL.

It took some time, but Service Scalers got us back on track and bigger than ever. We're getting close to our first $3M month ever and a large part of that is the huge SEO pump.

So get your business back on track and check Service Scalers out now.

Get More Leads Now!

If you don't have an amazing marketing squad then here's my best advice for gearing up your SEO and getting to the top of Google Search.

Let's do it.

Optimizing your website attracts high-intent customers.
Start your SEO efforts early and partner with an active SEO provider.
An effective SEO strategy makes your business accessible to local customers.

Reading time: 4 minutes and 24 seconds

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The Types of SEO

SEO is a long, slow game.

SEO is Search Engine Optimization. It's how you show up on the internet, and it matters beyond just having a good website.

The way SEO works is you have two different sections: Geo-service and content. Geo-service pages are like 'Toilet Repair Akron' or 'Water Heater Repair Stowe.'

These are high-intent pages that help you rank higher for local searches.

Landing pages, basically.

Like I said: It's not just about having a good website; it's about ensuring your site appears when customers search for your services.

The goal is to capture the search of those big-spending, high-intent customers who are looking to buy, and now.

The second? Content pages. These are, essentially, honey pots. Blog posts created and tuned to be picked up by specific Google searches.

How to fix a clogged toilet? Common plumbing issues in old homes? Why are my pipes sticky?

They attract broad traffic, build site authority, and improve your Google rankings.

This also affects your Google My Business ranking, increasing your service area attraction.

And remember: SEO does affect your map pack.

It's all connected. But that might also sound like a lot to handle solo.

Maybe you need a partner.

The Right Partner

I've talked in the past about how choosing the wrong marketing partner did us some real harm.

We were on Scorpion for a long time, and it's taken us about a year to undo the damage that did for SEO.

When you're selecting an SEO partner, the important thing to understand—the big thing that sets them apart—is how many SEO activities will they do a month.

What are those activities? You should be getting a specific amount of SEO blog pages to help populate content and keep things flowing.

We were not getting that from our old partner.

They will tell you that they'll do one SEO activity a month, or two SEO activities a month.

If you work with someone who's innovating a little bit faster, they might do six to twenty, or fifty a month.

Trust me: If you're with a bad provider now then you're just not going to be able to keep up. At the same time, doing it alone is a trial in and of itself.

You wouldn't go it alone in other business avenues.

If you were having trouble with ServiceTitan then you'd turn to someone like Home Service Engine and past pod guest Danny Peavey.