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Good morning Launch Key 🚀 community! |
No one is 60 seconds out when you're running a business. |
From solopreneurs to corporate boards, accountability gives any business a strategic advantage. |
But it's shocking to see how many people in big roles – both corporate and political – lack this key ingredient of success. |
In a world where rockets can now land again on earth, we see an ever-widening accountability gap from the people supposedly in charge. And it's an opportunity to stand out in whatever you do. |
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My sincerest Thank You! Last week we passed 10,000 subscribers and I am grateful for your attention and support. It's your community so comment below and let me know ideas or recommendations to improve Launch Key. |
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Table of Contents |
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Why smart creators invest in building great email courses |
🫡 It's a low risk, easy opt-in
🎁 It's a package of their best ideas
🏃 It's speeds up time-to-trust
💸 It simplifies asking for the sale |
Use code LEAD for $50 off (next 48 hours) |
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Pull to Eject |
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You don't need years of entrepreneurial experience to know that the person in the mirror is the one who can fix most of the problems you face. |
But there is no hiding when you are the business - you own it all. From product development to finance to sales to customer service. Success depends on you. |
I mean – you can make excuses, or blameshift or have a victim mentality, but those are the surefire path to failure. |
Accountability is the thing that differentiates successful entrepreneurs. |
 | Entrepreneurs, Accountability Is THE Game! #shorts |
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Much of the public sector missed the memo. |
Nowhere has this been more painfully obvious than in the state response to hurricane Helene in the North Carolina mountains. |
Local law enforcement and first responders have been heroic - some of whom lost their own homes. Volunteers and private donors continue to outperform. |
But state leadership was ill-prepared and slow to respond. 3 days after the water receded, the governor read a tone-deaf statement with no emergency personnel at his side. |
People on the ground were devastated and he rightfully suffered a few days of online backlash. Photo ops didn't fix anything. The news media moved on. |
Now we're 25 days out and cadaver dogs are still finding bodies. People in some areas have been told they won't have power back until 2025. An excel spreadsheet shared among mountain community survivors shows many hundreds of missing persons. |
There is no such thing as misinformation. Only information. |
Where is the accountability? Where does the buck stop? |
I have loved living in NC for 40 years, but this is the most disgraceful thing I have ever seen. |
"In some areas, you just shouldn't build back...convince certain communities and people that buy outs are better" | | | | ~ NC Governor Roy Cooper |
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 | Helene aftermath |
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I don't care your politics. |
The lack of accountability has cost people their homes, businesses and in more cases than we know, their lives. After-actions require a complete overhaul. Elected officials need to lose their jobs. It is unacceptable that accurate missing persons or loss-of-life numbers aren't being reported. Citizen safety should have been concern #1 from the outset. Instead there feels like an awful lot of CYA. |
Don't read it wrong, progress is being made, thanks to the resilience of mountain residents and volunteers from all over. But the devastation is so complete in so many areas that it is very hard to comprehend. |
Our neighbors in the North Carolina mountains will need our support for years to come. |
Donate to local fire departments and organizations with boots on the ground. A few links where you can make a difference: |
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Are you more hands on? Join me this Thursday Oct 24th as my church partners with Samaritans Purse for a volunteer day. Reply to this email if you need a ride. |
Accountability is not just for entrepreneurs. |
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Now go launch something 🚀 |
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| ❝ | | | When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. | | | | Henry Ford |
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Modern Tools |
Organize your business, your way, all in one place. |
Built for anyone with clients, try HoneyBook to help boost productivity and work smarter. |
Don't let that lead be the one that got away |
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Did you know that 86% of clients choose the business that responds to them first? Be the first every time with these 3 steps: |
Make a lasting first impression Stay connected with personalized follow-ups Seal the deal with simple sign and pay processes
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Start capturing leads with HoneyBook |
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 | Beehiiv: The newsletter platform built for growth. | Starting a newsletter? Access the best tools available in email, helping your newsletter scale and monetize like never before. Get 20% off your first 3 months of a paid plan, after your complementary 30-day free trial. |
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Old School Wisdom |
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Violate them at your own risk. The 22 Immutable Laws of Marketing. |
Classic advice from Al Ries and Jack Trout that is just as important today as it was when they wrote it. |
 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk |
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Free Knowledge |
Want to gamble on making a little money online? |
How about learn to play poker? from pros? in a free class? |
The most interesting free class on the internet might be Poker Theory at MIT. It's taught by portfolio managers at quant shops like Citadel, AQR, SIG and 2 WSOP bracelet winners. You play 5000 hands as practice and learn the math of making money from pros. And it's free. |
 | Syllabus | Poker Theory and Analytics | Sloan School of Management | MIT OpenCourseWare | This syllabus section provides information on course meeting times, prerequisites, goals, topics, grading, key dates, the PokerStars Home League, and daily tournament schedule. |
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Recommendations |
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🧠 Seven Deadly Stupidities : Discover the patterns that lead to failure and learn how to avoid them. |
📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday. |
🏆 IDiyas : Weekly patent newsletter highlighting the most prolific inventors, engineers, executives and entrepreneurs. |
🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators. |
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How to improve Launch KeyWhat content are you looking for? |
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Launch Key readers – thank you for your support and feedback. I appreciate each and every one of you as I work to build something you value. Remember, if there's anything you'd like to share — a recommendation, a story idea, or just a note to say hi, hit the reply button and fire away. | | | | ~ Rob |
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