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TOGETHER WITH |
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It's Monday and in weird bot news, ChatGPT can now write R-rated romance novels and Meta is setting its sights on humanoid robots. |
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Today's News |
🎬 Nebula courts film and TV creators 🤝 YouTube makes a deal with Paramount 🔪 YouTube shuts down a true crime channel ☮️ OpenAI wants to make peace with Hollywood 🎙️ This week on the podcast…
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SHOW BIZ |
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Nebula to film and TV creators: "Our streaming service can offer a prestige home for existing projects" |
The announcement: Over the last few years, indie distributors like A24 have scooped up films from creators who got their start on YouTube. Now, a creator-owned streaming service is flipping that script by offering Hollywood types a place in the creator economy. |
Nebula—which provides a streaming home for "education-ish" creators—has announced that it will "build the pipeline from digital to Hollywood" by offering to distribute indie shows and movies alongside its existing content slate. |
"We think it's time to expand the toolbox a little and make room for more storytellers. We want to make Nebula a home for indie filmmakers in the same way we made it a home for factual creators." | | | | Dave Wiskus, Nebula Founder |
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The details: Nebula initially began as a vehicle for experimental content that may be too risky or labor-intensive to exist on a free, ad-supported platform like YouTube. The platform has since used its original content slates to produce film-length projects led by members of its creator community. One of the first examples of that distribution strategy was Identiteaze, a narrative short helmed by commentator Jessie Gender. |
Fast forward to 2025, and Nebula hopes to woo indie filmmakers with perks like Getty and Reuters archive access, financial tools from Karat, logins for audio providers like Epidemic Sound and SoundQ, and a new technical partnership with RED Digital Cinema. If that sounds like a sweet deal, you can reach out to Nebula's team here. |
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The Future of Creator Economy: How Spotter Studio is Changing the Game |
You have the content, the audience, and the confidence—but how do you scale without sacrificing work-life balance? The answer: Spotter Studio. |
Spotter Studio empowers YouTube creators to scale their content with streamlined video ideation, personalized project planning, and next-gen tools for brainstorming, thumbnail design, title generation, and more. |
Brainstorm better video ideas. Get 49% more views. |
There's a reason Lizzy Capri (7.4M subscribers) says "Spotter is hands-down making the best tools we have seen, designed for YouTubers like me." While other AI features take a generalized approach, Spotter Studio's toolkit is 100% personalized to your channel—so you can make data-driven choices based on top-performing videos, trending content, and more. |
"This is the first time in the last five years of being a full-time creator where I've been able to say, I am going to take off for the holidays, both Thanksgiving and Christmas because I have time. Because I'm so far ahead." | | | | SystemZee (1.6M subscribers) - Discover his Spotter Studio story |
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In an industry plagued by burnout, Spotter Studio is changing the game. Hit the link below to try it out for yourself: |
Get started for free → |
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HEADLINES IN BRIEF 📰 |
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UNTRUE CRIME |
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YouTube shut down a "true crime" channel that was all AI lies |
The context: YouTube has been undoubtedly bullish about generative AI. But even as it's introduced new tools and encouraged creators to incorporate gen AI into their production pipeline, the platform has also taken precautions to protect users from deepfaked content. |
Those safeguards are still evolving and developing in real-time, with situations being judged on a case-by-case basis. One of the most recent situations (involving a channel called "True Crime Case Files") seems to indicate a no-go zone for creators using gen AI to make content. |
The case: The creator of True Crime Case Files had uploaded over 150 fake crime videos, all of them using ChatGPT, gen AI image creators, and AI voiceovers. Many of those stories were seriously clickbait-y, with storylines tied to kids and political hot topics. In one, a child was sexually trafficked to a local sheriff; in another, transgender teachers slept with and killed their students. Millions of people watched those videos—but there was no disclosure on the True Crime Case Files channel to alert them that the stories it uploaded weren't real. |
Instead, the channel's creator told 404 Media that his content "needs to be called 'true crime,' because true crime is a genre…I wanted [the audience] to think about why…it matters so much to them that real people are being murdered." |
Ultimately, it was a video called Husband's Secret Gay Love Affair with Step Son Ends in Grisly Murder that led YouTube to terminate True Crime Case Files "for multiple violations of our Community Guidelines, including our policies covering child safety that prohibit the sexualization of minors" (per spokesperson Jack Malon). There's no telling how much money the channel owner made before that point—but he probably won't be the last AI creator to capitalize on audiences' fascination with grisly crimes. With any luck, YouTube will see that as all the more reason to be proactive in targeting similar channels. |
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HOLLYWOOD VS. AI |
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As Hollywood writers seek AI lawsuits, OpenAI asks "why can't we be friends? |
The call-to-arms: Tech companies like OpenAI are determined to integrate video generation models like Sora into the entertainment industry—but some Hollywood professionals are doing everything they can to resist that push. The loudest call for action has come from the Writers' Guild of America, which published a letter calling on studios to challenge owners of generative AI models. |
Though a number of creators, authors, and artists have filed suits of their own, WGA members are arguing that the nature of intellectual property compels studios to join in: |
"The studios own the copyrights to our material that's being stolen, so they have grounds for legal action…it's a capitulation on their part to still be on the sidelines." | | | | Meredith Stiehm, WGA West President |
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The context: Hollywood power players recognized screenwriter frustrations as part of the negotiations that ended the 2023 WGA and SAG-AFTRA strikes, but the furor coming out of the WGA now suggests that tensions related to AI are still high. |
That resistance isn't the only barrier to OpenAI's Hollywood ambitions. Despite talking to multiple studios about Sora's future in film, TV, and streaming, the Microsoft-backed studio hasn't yet secured a deal—and confusion surrounding the legality of AI-produced work could be at the center of that delay. Despite clarification from the U.S. Copyright Office that works can still be copyrighted if a human reimagines AI-generated material, the use of AI remains a creative grey area in Hollywood. |
Consider The Brutalist. The Best Picture contender saw its Oscar chances take a hit when its editor revealed that gen AI had been used to touch up a few scenes, raising a series of questions. Did the resulting editorial choices count as human creativity, or did The Brutalist's rights owners forfeit their claim? And, most importantly, can something created with AI even be considered art? |
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LISTEN UP 🎙️ |
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This week on the podcast… |
"YouTube 20 Years Later": For the latest installment of Creator Upload, host Lauren Schnipper welcomed a special guest onto the scene: Creator Vision founder Jamie Gutfreund. The two creator economy experts joined forces to look back at the last 20 years of YouTube through the lens of CEO Neal Mohan's 2025 letter. |
Also on the agenda: Netflix is upping its pursuit of podcasters, Poppi made a fizzy faux pas at the Super Bowl, and BuzzFeed is doubling-down on hopecore through the launch of new social media platform. |
Tune into the full episode on Spotify or Apple Podcasts to find out more. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
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