Hello home service operators, |
Growth can come from many places. More trucks. More marketing. More tech. |
But did you know that it also comes from transparency? When you open up your P&L and show your team where the money actually goes, everything changes. |
I talk about the importance of transparency below, but first, your resources for today. |
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Ad Credits and Marketing Advice |
With 2026 right around the bend, now's the time to get your advertising and marketing strategy in order. Service Scalers can help you with both this week. |
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Don't miss the opportunity to grab free ad spend and free advice from a marketing and advertising expert. |
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Profit Gets Real When Your Team Understands the P&L |
Most owners think their team "gets" the financials. They don't.
They hear $2.5M in revenue and assume you pocket $2.5M. |
That disconnect is one of the biggest threats to alignment, morale, and long-term profit. |
You fix it by opening the books enough for your team to understand how the business actually works. |
Show Them Where the Money Really Goes |
When your team sees the real cost structure, everything changes. |
Payroll: $850K Materials: $500K Marketing: $220K Plus trucks, insurance, fuel, benefits, software, training, and repairs
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Suddenly "profit" stops sounding like greed. It becomes the engine that funds raises, new hires, new services, and the next stage of growth. |
Why Transparency Creates Profit |
When people understand the math, they start making smarter decisions. |
They turn off trucks.
They stop wasting materials.
They avoid freebies.
They take care of the equipment.
They look for efficiency. |
Because they finally understand that every percentage point matters. |
Profit isn't an owner perk. It's the scoreboard that decides how fast the business can grow. |
Your Job: Build Systems That Catch the Leaks |
Transparency only works if you use it to tighten the ship. |
Here are the high-leverage places owners lose money without knowing it: |
Fuel: Are gas cards being used for personal vehicles? Materials: Do you have controls, or are techs buying whatever they want at supply houses? Meals & incidentals: Are lunches and random purchases slipping through? Marketing: Are you tracking actual return, or just writing checks? Inventory: Is shrinkage tracked?
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Leakage is invisible until you build systems to surface it. |
Three Things You Can Implement This Week |
Share your cost structure with the team.
Don't dump the entire P&L. Just show the big buckets.
People rally around what they understand. Tie compensation to profit, not just revenue.
Techs should feel the difference between a healthy month and a sloppy one. Create one weekly "leak review."
Fuel variance. Material overages. Marketing spend.
If something looks off, fix it fast. Don't let it run for months.
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If You Want a More Profitable Company |
You don't need a new CRM.
You don't need a new truck.
You don't need a new marketing agency. |
You need a team that understands how profit works, why it matters, and how their daily behavior moves the number. |
When you get everyone aligned around that, profit stops being a mystery.
It becomes a system. A habit. A culture. |
And that's when it compounds. |
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Save On Your Next Supply Order |
Sign up for the SupplyHouse Trade Master Program and use promo code OOFIVE for five percent off your first purchase. |
Real people, real service. |
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Transparency is a must. Don't forget it. |
How do you feel about today's newsletter? |
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👊 John |
Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own. |
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