Domain Name News

Google Sued Over Poor Traffic Conversions From Parked Domains

Posted: 16 Jul 2008 01:30 AM CDT

According to an article by Information Week, attorney Hal K. Levitte spent over $887.67 on his Google Adsense campaign to advertise his legal services and is now suing Google for placing $136.11 worth of those ads on parked domain pages. Out of the 202,528 impressions on parked domains, Levitte only received 668 clicks and zero conversions.

Neither the article nor the suit addresses the fact that conversion rates can fluctuate based on any number of factors and do not depend entirely on the traffic source/quality. Landing page, ad copy, placement, timing, audience, product offering and many other factors play into conversion rates. Levitte’s conversion rates from the other $751.56 were not mentioned, neither were those derived from other traffic sources. However, by taking a brief scan of his website, LevitteInternational.com, one can assume his conversion rates may be consistently low.

Levitte advertised his services prior to Google introducing the option to opt-out.

[via Domain Name Wire]

Domain Convergence, October 6-8, 2008, Niagara Falls

Latest iPhone Update Includes Additional Domain Extensions

Posted: 16 Jul 2008 01:31 AM CDT

The new 2.0 firmware for the iPhone and iPod Touch includes a new Safari shortcut that goes beyond “.com”.

According to The Unofficial Apple Weblog, when you type in your web address you can now hold down the “.com” button to get the choice of three more extensions - “.net”, “.edu” and “.org”.

There is no word on whether or not “.mobi” will ever be added to the list.

[via Tuaw.com]

Domain Convergence, October 6-8, 2008, Niagara Falls