P&G Changes Its Game

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July 31, 2008
Innovation & Design A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY DESIGN THINKING P&G Changes Its Game How Procter & Gamble is using design thinking to crack difficult business problems   MORE TOP STORIES INNOVATION STRATEGY Sunflower Sprouts Fresh Stores and Consumers Mike Gilliland, Wild Oats' founder, has big plans for his fast-growing Sunflower Farmers Market   INNOVATION STRATEGY INNOVATION How SAP Seeds Innovation SAP's collaborative Web sites and discussion forums give its customers ways to learn from SAP business partners as well as from each other  BW MALL   SPONSORED LINKS Notre Dame Certificates  Earn an Executive Certificate from Notre Dame - Online! Enroll Now. Attract Business Ezine Subscribers  The eZine Queen shows you secrets for online content success so you can make more money! 52 Wins in 52 Weeks! A Perfect Trading Year!  The Success Trading Group’s Free Report will show you exactly how you can trade like a pro! Buy a link now! This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 View our corporate privacy policy here. To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved. Terms of Use | Privacy Notice

Inside: This Week in Innovation This week, our columnists highlight innovation lessons from major corporations. Jeneanne Rae, the co-founder and president of Peer Insight, writes about how design thinking is changing Procter & Gamble?s culture. John Hagel and John Seely Brown, meanwhile, examine how German software giant SAP is using collaborative Web sites and discussion forums as a way for its customers and business partners to learn from one another. Senior writer Jessie Scanlon, meanwhile, reports on Sunflower Farmers Market, a chain of grocery stores that specializes in local, organic produce offered at Wal-Mart prices. In our weekly podcast series, reporter Matt Vella speaks with Tali Krakowsky, the director of experience design at Imaginary Forces, about the challenge of creating immersive experiences for companies such as BMW, IBM, and Morgan Stanley. -- Helen Walters E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS   INNOVATION PODCAST When Design Worlds Collide Tali Krakowsky, Imaginary Forces' director of experience design, discusses the mix of architecture, motion graphics, interior design, and interactive art used in creating immersive experiences for companies including BMW, IBM, and Morgan Stanley   Advertisement   What's Your Problem? We all have workplace problems. Share with us, and your fellow readers, the hurdles you've faced—and how you've tried to clear them     IN YOUR FACE: OFFSHORE OIL RESERVES Reader Robert Writes: "Anyone remember the '70s and gas lines as long as a city block? America missed the boat then to change our habits and sink large sums of money into finding alternative energy sources." Tell Us: Should U.S. Offshore Oil Be Off-Limits? >     NUSSBAUM ON DESIGN >> Starbucks needs some innovation and not just a makeover. It needs serious business model innovation as well as a significant redesign of its space. Pentagram's Jim Biber has a terrific piece out in Architect magazine that is insightful, honest and possibly the best way for Howard Schultz to save Starbucks. But it's pretty radical. -- Bruce Nussbaum POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement