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Thank you. Larry Chase
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| Dear Online Marketer, If you fit the profile of a spontaneous persona, you will probably skip down after reading this line. This is unlike a methodical persona, who will no doubt read every word of this text. No matter what type of persona your business deals with on a daily basis, it is critical to understand those personas and serve relevant content. We invite you to join best-selling author Bryan Eisenberg as he discusses how marketers should use personas as they develop campaigns and as they optimize the conversion process. He reviews:
Avoid the trap of writing content and creating campaigns for personas just like you—learn to understand all of your customers' needs and be able to create relevant content for them. Mikel Chertudi |
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