[chrisbrogan.com]

Dear Bank of America Posted: 01 Nov 2008 02:30 AM PDT Yesterday, I went into a Bank of America branch. I had a check from a customer of theirs and wanted to cash it. I was told that I would have to pay $6 because I’m not a customer, too. Further, you made me stick my fingerprint on the check, because my signature is somehow not good enough. These two actions made me think several things: You don’t want my business. You don’t trust me. (Signatures are legal proof of consent everywhere else on the globe.) You don’t want me doing business with that customer any more. Do any of those seem like good ideas in this economy? Do you want this kind of a blog post railing against your policies? I bank at The Provident Bank, a very small and useful bank. There aren’t a billion branches. There aren’t a billion employees. There aren’t several services that your bank probably offers. But they treat me nicely, they appreciate my business, and they don’t charge me to interact with their customers. The next check I receive from Bank of America, I’m going to send back to the person and ask them to choose a different instrument. Why? Because it shouldn’t cost me $6 and an inky thumbprint to do business in 2008. Sincerely, Go to Hell.

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