Issue #104, December 29, 2008
http://www.optimizationweek.com/
http://www.optimizationweek.com/issues/104/
In this issue we've got two new articles for you, a new service,
and an advertising contest. First, we compare the average top 100
blog against the average top 1000 website. We update a survey by
Pingdom to test the performance characteristics of Technorati's
top 100 blogs. Comparing the average top 100 blog against the
average top 1000 website's home page, we find some interesting
trends. The top blog home pages are larger, 2.4 times larger than
the average top 1000 website. There appears to be a trend where
more popular sites are larger in size, perhaps due to the use of
advertising. We need to investigate this trend further. Next we've
launched a new adaptive multivariate testing service that requires
10 to 100 times less traffic than full factorial methods like
Google Web Site Optimizer. Finally, there's still time for
Universities to join in on Google's annual PPC advertising contest.
1. SPEED TWEAK: Average Top 100 Weblog Performance Survey
2. BANDWIDTH REPORT: Universal Broadband Plan Calls for $44
billion in Spending
3. NEW SERVICE: New Adaptive Multivariate Testing Service
4. NEW CONTEST: Google Online Marketing Challenge
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1. SPEED TWEAK: Average Top 100 Weblog Performance Survey
We compare the home page performance of the top 100 weblogs with
the top 1000 websites. Updating a top 100 weblog survey, we find
a correlation between popularity and page size.
http://www.websiteoptimization.com/speed/tweak/average-top-100-weblog/
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2. BANDWIDTH REPORT: Universal Broadband Plan Calls for $44 billion
in Spending
The new Obama administration has pledged to deploy next-generation
broadband to every community in America, but has offered few
specifics. The Free Press has published a specific plan to
accomplish broadband for all. China has passed the US in total
broadband subscribers.
http://www.websiteoptimization.com/bw/0812/
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3. NEW SERVICE: New Adaptive Multivariate Testing Service
WSO's new adapive multivariate testing service quickly finds the
best combination of elements to optimize the conversion rate of
your PPC landing pages. Our multivariate testing method uses a
patent-pending self-learning algorithm to quickly maximize your
ROI. The self-learning method requires 10 to 100 times fewer page
impressions than full factorial tools like Google's Web Site
Optimizer, opening up multivariate testing to small to mid-sized
websites. Early client results show significant improvement to
conversion rates with the new method.
http://www.websiteoptimization.com/services/marketing/multivariate-testing/
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4. NEW CONTEST: Google Online Marketing Challenge
Professors, you have until January 23, 2009 to register for
Google's annual online marketing challenge. Universities in 60
countries are participating in the 2009 event. The goal for
students is to create an effective online marketing campaign via
sound marketing analysis to optimize, manage and update a Google
AdWords campaign. Experience with this contest, especially for
teams who place, would be a great way to start a prosperous
pay-per-click advertising career.
http://www.google.com/onlinechallenge/about.html
If you've got an idea for a website review or tip we want to hear
from you. If you've found a site that you find particularly fast,
slow, or engaging let us know about it and it might appear in a
future issue.
Andy King
Managing Editor
OptimizationWeek.com
aking at optimizationweek dot com
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