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Creating an Online Survey 101
Before you send a survey, learn what to do to get the results you want. Explore
survey types, how to craft good questions and design best practices to achieve a
good response rate and actionable results.
Date: 1/8/2009
Time: 4:00 PM - 4:45 PM ET
Date: 01/20/2009
Time: 11:00 AM - 11:45 AM ET
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or
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Hints & Tips [http://rs6.net/tn.jsp?e=001Jm5FCffrmCV0j_KYLSQLCq-687WsNrewFT65mIEiI-QoLfBaEoS_J6OChQNRKYCk9WnTbz_PnjPwvadGDpeDK6XiAslFRZSFI9NZ7VRNzIBKtZVnmiZ84fBjYxZk28zM-u8juUw3ZAK-6KgnE_6SSELmTs0r-OMJ4udUjjLxhjvSZn6xhI1xxw==]
Archive [http://rs6.net/tn.jsp?e=001Jm5FCffrmCV0j_KYLSQLCq-687WsNrewFT65mIEiI-QoLfBaEoS_J6OChQNRKYCk9WnTbz_PnjPwvadGDpeDK6XiAslFRZSFI9NZ7VRNzIBKtZVnmiZ84fBjYxZk28zM-u8juUw3ZAK-6KgnE_6SSELmTs0r-OMJ4udUjjLxhjvSZn6xhI1xxw==]
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Support Center [http://ui.constantcontact.com/support/index.jsp?content=options.jsp]
Cares4Kids [http://rs6.net/tn.jsp?e=001Jm5FCffrmCUwsu9Xc41cwdXoK-oFubJEAWV6kkhyVxETQv5SlAuTFuIWAgDMY_5HUT-27oqSE3DUFbLxUJ5KjrMEj9o_HawiO-jI1woDUtHl4trFTfUCq99DUXJ2Yv21wEZ6cNerwUzMFcrFYOqNeD_NsEZWcUsZB1do63wv9uoqkVobUgE9Kg==]
ListenUp! Survey [http://rs6.net/tn.jsp?e=001Jm5FCffrmCWhlvFQyDx3Bcf5BXRxGmPAO2ywtdlJUF6MS5-zeMTH3E3DQtJYhnK3Jo4jVQKOoLiiGtvEe0e75uIH9-08v6Msdd49C6lBn6QuxEuERfvp9lQI1mov3-EpxS04RS9Mh5nbDnrxN8OK7Q==]
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Find Opportunity in a Down Economy
Need to market smarter in this down economy? Get our Free guide "Finding Opportunity
in a Down Economy: A Back-to-Basics Approach to Successful Marketing in Difficult
Times"
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Attend a Live Tour of Listen Up! Online Survey
Watch first hand, as our resident expert gives a tour of Constant Contact's Online
Survey tool.
Register Now! [http://rs6.net/tn.jsp?e=001Jm5FCffrmCURKiDIg1a7XT4k5kjawliVr4X8dBeoqmxbuzoVo81kuXKkJXOcaUCjpe2jWOK_qgWEFVis0TJUWwfqgeZfWbiAVlf9bh_KdVVVWMVMF5zrC98YjxVmbh9f3t1sZaJ2A5xI6u-_0crA5h8WMThtYS9Ge79Xrn7CVixqelHIBPJzmWpGCbtQ7Q8Mqe_q93tBrTbKG7NUpbnUyZF2wk3zNA3fChG9ZwKQsgS3f3sC5dnVtNXL7Z9EVISSOpVUgQ8uN97W2e8BcCE3l4V8lOIQYsPlOkWptUoKOLPNwpkPWDqPnJH47Bd78XQBCQGrSfEzwHo3SZ9W2Ru8b0zyGAHBlbOsbQYK7ATnur7n7_PGA9X03NVxIezGa61t3JnPx2Xv8G-UR6t7MMmMhpWQfC8SvIIGko49gi_4KVmTyP8-5j5OPD8drCMgcJI9LlVTMOBRcaVTeXD-7B95XX77K3BaGwmNOUuOslS5yBnbDMiiGXEBcZlbt3idUJNQ2YTAGJY_PSxHOj1QGgUiJ4A1zjrTObYe]
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Participate in our small business economic outlook survey!
Will the state of the economy affect your business' Valentine's Day plans? Are
you trying anything different or innovative as a result? Tell us about it by completing
our survey. The results will be published in February.
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ListenUp! Online Survey - FREE 60-day Trial [http://rs6.net/tn.jsp?e=001Jm5FCffrmCXseINp3irLIW1i3WOqfpVNaR7bcrR7jMOnGi2HH3X505t2Wi0zYE4cQ3tYOOkAF3rALKgjGwNxhIRCdPMI5Qf_yMk4Fsek13kqAWkm5LnxKfE4cRdY9t8K5SqzHLsI48sxPJzrSiz8MA==]
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Dear Indiana,
Do you know what's on your customers' minds? And more importantly, do you know how
they feel about your business?
In this issue of Hints & TipsOnline Surveys, you'll learn how using surveys
can be an effective tool for both staying in touch with customers and responding
to their needs.
As always, once you've read the tips here, please let us know if you found this
issue helpful [http://rs6.net/tn.jsp?e=001Jm5FCffrmCWm8lXJr9fywufcvwKodktBS8k5KODbLqBV0yx95XJ5V-D4S3b9icBN-wVi-Nddn_1N1Y-aVhlaCiq0YdfwXVHnAc7oEN7JZ4UKizA7rptjXolZZ04h3X_Cwyf51VBDVTT5fB-L3cEhjve2ikJ2FVB9ft0eoC2WDi3L4q2_NHda3w==].
All the best,
The Hints & Tips Team
In this Issue:
Battle of the Inbox 2009: Relevancy Wins! by Eric Groves
Online Survey Success Stories: TQM Network and Battlefield Sports
"How To" Tips for ListenUp! Online Surveys
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Battle of the Inbox 2009: Relevancy Wins!
Survey Your Customers to Serve Up What Interests Them Most
In 2009, businesses are facing even greater challenges in the fierce competition
for dwindling consumer dollars. With the economy still uncertain, people worried
about keeping their jobs, and so much email out there competing for consumers' attention,
businesses need every marketing advantage they can get.
In this year's battle of the inbox, the most successful marketers will be the ones
who get to know their customers and deliver content and promotions relevant to their
interests and needs.
Relevancy should always be at the heart of all your email marketing communications.
It means knowing what your customers buy, how much they buy, when they buy -- and
what interests them even when they're not ready to buy.
To get your email communications open, read, and acted on, the more relevancy you
can deliver to your recipients, the more likely they are to be engaged by your content.
Relevancy differentiates you from other businesses offering the same products or
services. So how can you learn more about what your customers want and need? Survey
them!
Read the Article [http://rs6.net/tn.jsp?e=001Jm5FCffrmCXnw7sf8CMuulJ0q8iyG-gAiSbWqkf721Ij2SmoufxmiyHCnsLlDMiC4YrJTT_1nSUmIdmnikv-uKjf6Rjjhl9WHIuwYkf99iMuk2mWCrZLQVn9U60dzFY5ZY0k1iwuUEdyPQQwKG4WORSQpZKk3pOVU8iSMVuEU_fGCRUhDik0SlQknV0SfMqy]
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Online Survey Success Stories
Using Surveys to improve the customer experience
TQM Network
List Size: 4155
Response Rate: 23%
Website: www.tqmnet.com [http://rs6.net/tn.jsp?e=001Jm5FCffrmCXeWWnm9KN60Jpp5b-_Q1wc_lbwRMgI27jfJz0mXUzMaZCAH-lSWp3HD3kEzDW7-yq6_3Ek8IvXOyA0IOYsdlbW8qcynIQiSdbcGwa4oEOw5A==]
The TQM Network is a program run by the Northeast Indiana Business Assistance Corporation,
a non-profit dedicated to helping Indiana-based businesses improve and flourish.
The innovative TQM Network provides real-world "learning experience" seminars and
conferences on a range of business practices.
TQM's Marketing & Member Events Manager, Jamie Sullivan, says staying in touch
with their members and drawing in new members can be a challenge when you're on
a "shoestring" budget. After struggling to develop online newsletters and other
communications on her own, Jamie switched to Constant Contact in 2004. "The ease
of use, low cost, and creative templates; I would never switch back to what I was
doing before!" Jamie sends her members what she calls deposit-rich emails. "In any
good relationship, in your personal life or with customers, you can't survive if
you're always taking 'withdrawls.' " Jamie says that, "you need to make 'deposits'
too, and in our case, the 'deposits' are e-newsletters with actual information our
members can use to grow their businesses."
Jamie uses ListenUp! Survey to sharpen her rich e-newsletters and to learn more
about TQM's members. Through surveying her members, Jamie now gets direct feedback
about what members enjoy in her informative e-newsletters and what subjects they'd
like to learn about at an upcoming event. "Segmentation is the key to us consistently
delivering what our members want," says Jamie. By effectively surveying and segmenting
her mailing lists, Jamie has ensured that she is always sending the right message
to the right audience. "Every time I send an e-newsletter, I have a 45% chance of
getting that person to the event - plain and simple. Because by segmenting, I've
ensured that each member is now receiving an e-newsletter that they want to read
because it's on a specific topic or event that they have told me they want to learn
about or attend."
Additionally, TQM regularly surveys their membership base about once a month, and
they also have used surveys as an effective post-event follow-up tool to find out
how members felt about the event and what TQM can improve upon. "No event is perfect,
" says Jamie, "but knowing how our members feel before and after events helps us
to create 'close to perfect' learning experiences."
Battlefield Sports
List Size: 2095
Response Rate: 54%
Website: www.battlefieldsports.com [http://rs6.net/tn.jsp?e=001Jm5FCffrmCVtp2IeaRt_brvb6ksIyRtuq9Bmtthyqic2ong505pMnI3q1RianHqxWISLhWXU7-_jGsYstfAyXpnVvMxwac5LWppEf8jd62vFggBkTv3IAhlvJUsZy6Z-]
Peter Lander combined his love of gaming and sports to start his own business. Together
with his wife, Nicole, they founded Battlefield Sports, a leading provider of live
action gaming combat simulations, with 200 locations worldwide. The company serves
two main customer bases: Battlefield owners who purchase the company's patent-pending
gaming equipment for their own businesses; and, Gamers who come to one of the company's
venues for a range of celebrations including birthdays, team-building, and holiday
parties. The company recently started using Constant Contact for both its email
marketing and online survey efforts.
To effectively target its messaging and promotional offers, the Battlefield Sports
team has developed segments within each of its main customer bases. "We segment
our Battlefield owners by global region," explains Nicole, allowing them to tailor
their messaging by region. "We segment our Battlefield players by type, developing
a list of elementary school-aged kids and their families, as well as a list of our
teen and adult gamers - also allowing us to deliver tailored messages to each segment."
Nicole uses online surveys to gain insights into their customer segments and aid
their planning efforts. "We always listen to our clients' feedback so we can improve
our services and the products we supply them," says Nicole. The company recently
surveyed Battlefield owners to take their pulse on their regional economies and
projections for the year ahead.
Additionally, Battlefield Sports conducts an annual client survey among Gamers.
"In the past we, have used other online survey tools, we even used an online form
which had to be manually collated," says Nicole. "This year we used ListenUp! Online
Survey. Not only was it very easy to use, the response dashboard is intuitive and
you can drill down and get specific information. And, I love the ability to send
a reminder email out to just those who are a little bit tardy on their responses.
It was a breeze."
Do you have a success story to share?
Share your success story here [http://rs6.net/tn.jsp?e=001Jm5FCffrmCUs-NDgPAAIzq5Kzg_6Wp-udq-CfmHunQJEL-vCa3gLZI_1RssMqPpcbpupOhEgAJR8Aox8fSZVIEdDwpIPQrBv9mVP9duNGHx1sec7wxm5i54mV5MkciSED92Ygakq4yA3YD6d1TIJ7NrC_BG7-vg6nQz8iXi_i-HCIcCeEeGpHiA3rJPpL-3v]
and you may be featured in Hints & Tips or on our website.
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"How To" Tips for ListenUp! Online Survey
The help you need to put best practices to work with Constant Contact
Do you have questions about developing your surveys? Our online knowledge base has
answers. Click on the links below to find what you need to succeed!
Survey Questions
Preparing and Planning Before You Create Surveys [http://rs6.net/tn.jsp?e=001Jm5FCffrmCWVyuNoM3uCS6HqPs8Rnh3cpKmTgpGZUvnu5FrXlHlthvi1sSsy1Gz803VsfCH8_lfNvhKs8ArRtJy9V3q06ccyGmkjbCjsXmsbhw20HoayeEmpNnzxU6vl4Imyu-iT6bN_vuTaJEYZfp7WuxGmcqkVb9XJWSTUHoKZ_Es0PEYDk-d-7X0tArdBfHKuBxSHxZaGRcxyWmhuAE0kVcApxpkmpldsK0lDULs=]
Using Contact Information to Enhance Email Communications [http://rs6.net/tn.jsp?e=001Jm5FCffrmCWEOYRNSaraM1Z2jduTAnTyuK-LbZH2QPNSY5X_3j8BJwN752bQ0ftgic-Bdwzd4qB14khqfo-WN20ntoQPGFToTNLdf6fAslEOqY9oGhB-8-uwPxMzhXhCNSpYlm3iGjMll36E-PMv07gislKfNzVo41rwGTuhhmi8ay4G0tGVmFu6_cBitQek2A-s9KxUCoVwIuG9PKRI_sk5Fg7dCYYsMMx1-7Ngg8I=]
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or our Support Blog [http://rs6.net/tn.jsp?e=001Jm5FCffrmCX3TukFrUvx1TQxOK_D6Yy757HNezkJEM3eP9r2GAvRM9aLefFSNpIH_1RTPNqDd9TdN8zfllLRefU2g0SvOD7VSXrikYEXcldaXRDHpejI0z5xQIxQBkldrxRH7o-5ZnY=].
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