[chrisbrogan.com]

Shortening The Distance Between Us Posted: 02 May 2009 03:30 AM PDT Want to know a magic trick? Get to know people online before you meet them in person. Get to know them by their digital markings, their voice online, their photo streams, and the places where they share their mind. Here’s a picture of me with Beth Rosen. I’ve met her in person just once. Yesterday. I feel like I’ve known her for a while, because I follow her on Twitter. I read her blog (not every post). I feel like I can talk with her, as if we’ve done a bit of the “warm up stuff.” Think about this to add to your answer with “why should I bother with social media?” It’s because reducing friction before a “sale” (and let’s define that in MANY ways, shall we) is actually something worth measuring. It’s because knowing more about someone by following their online presence stream is actually valuable. Have you found this to be true, too?

The Web is Your City Posted: 01 May 2009 10:07 AM PDT In the “not exactly applicable and actionable” department, some thoughts: The web is your city. You build the roads (links). You create the buildings (sites). You make the value and the commerce by sharing. You create parks and recreation. You decide on entertainment. You make and you unmake. Are you more focused on the business? Are you an entertainer? Do you even want to be the mayor and planner of this city? If not, where would you see yourself functioning? And now, think about this: The web isn’t actually a “physical” place, as such. But it can be. With tools like BrightKite, the web starts to touch the physical and back again. You can find information about the Internet of things and object hyperlinking. Things are starting to communicate with us. There’s a twittering bridge, and a laundromat and what else will you invent? If the web is your city, what matters to you? If the other users of the web, the other things, the other places, are things you want to integrate into your own city (because I feel we all have our own cities), how do they connect? What does this make you think about?

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