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Thrillist Los Angeles
Friday May 15, 2009
Moods Of Norway
Soft-opens Sat at: 113 S Robertson, Beverly Hills; 310.770.4678
While Norway's long had a history of carnage, ranging from
Viking pillaging to the pig beheading of black-metal, it's
also got a more uplifting side, borne out in its rolling
mountain vistas and carefree umlauting. For cheerful
Norwegian gear, check out Moods Of Norway.
Moods is a wardrobe-encompassing brand from three guys with
names so silly they've gotta be fake, just opening their
first US store after conquering Europe under the banner
"Happy Clothes for Happy People" -- which is also what
Lithium's promo t-shirts said when they stepped it up from
pens. The store mirrors their homeland, with one side
looking like a traditional cottage (w/ dangling waffle pans
and skis), and the other with a mural of country fjords,
outhouse-looking changing rooms, and a full-sized,
gold-lacquered tractor; on the whole, the clothes're
gregariously charming, with slacks and lengthy,
cargo-pocketed shorts in shades of plaid from sky blue to
golf-dull grey, floral and checker-printed, wide-collared
blazers, and a chest-pocketed, yellow-hooded, red-striped
hoodie w/ a pair of big rivets below the waist, which give
this otherwise playful shirt some balls. Most of the duds
rock subtle reminders of their unique heritage: shirt
sleeves boast an embroidered "229,265", the number of
registered tractors in Norway, suit tags read "Made in
Europe by Really, Really Pretty Blonde Girls", and a jacket
even has a lining that, when reversed, transforms into a
playable blackjack table -- so when you lose your shirt,
blame your jacket.
The store's also stocking polos, tees, shoes, and
more-traditional suits, and is planning on having a slew of
special events, starting with a Sunday party full of free
waffles and ice cream to coincide with Norwegian National
Day, followed by an open-bar event at the SkyBar that same
night -- from which you can see the rolling vistas of Lös
Ängëlës.
Take on Me at http://themove.thrillist.com/link.php?M=2181171&N=56518&C=25f0fb7663659a52572fbc99fe5fd818&L=40238
the first 20 RSVPs for the Mondrian event at
MoodsOfNorway@ThinkPR.com are guaranteed entry with a guest
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