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Thrillist Atlanta
Monday June 29, 2009
Esperanza's Endless Summer Releases
When you hear about "summer releases", you tend to think
about box-office blockbusters, and the recently paroled
prison hitchhikers you're gonna pick up for company during
them, because you can never finish one of those popcorns
yourself. Releasing harmless t-shirts all summer, Esperanza.
In a noble effort to keep you not-naked, ATL tee-smith
Esperanza recently instituted their "Endless Summer
Releases" campaign, consisting of shirt drops every seven
days 'till autumn, with designs largely celebrating Atlanta
culture; they actually got an early start on the season,
with four releases so far, in an attempt to augment summer's
endlessness with beginningless. Already-released tees
include the "Hold it Down" (a foam hand throwing the "A"
symbol), the light blue "Phynancial Fitness (w/ five purple
& teal WALK-sign-style runners & "HUSTLE ATL"), and the
green, blue, or black, also "A"-hand-signed, "We Only Get
Burned Once '09", alluding to the city's great fire of 1917,
grudge-holding on par with your grandfather's rage over
Eisenhower's sideburns. Other recent, non-Endless Summer
drops include the gray "Star Bar" (w/ the L5P lounge's logo
in neon blue, red, & yellow), the "Sweet Tea" (yellow, w/ a
tea-filled Kool-Aid man saying "Sweeeet Tea"), and the navy,
green baseball diamond-logo'd "2nd Annual Skip Caray", a
tribute to longtime Braves broadcaster that says "Remember
Skip", a mantra for local baseball/double-dutch fanatics.
On the horizon, there's exclusive-to-Wish ATL "Enjoy Atlanta
Or Else", written in white on a red ribbon wrapped around a
jagged-broken-bottom green Coke bottle -- the very implement
for getting your buddy out of the joint alive and into his
new prison: Transformers II.
Get endless tees (until the end of summer) at
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