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PEOPLE MAKING NEWS
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The Cast and Talent on "Dance Your Ass Off" Are Beautiful and Bold.
Oxygen's Dance/Weight Loss Competition
'Dance Your Ass Off'
'Dance Your Ass Off' Debuts
as most Watched and Most Clicked Series Premiere Ever in Network History
Salon City Magazine Reports the News
Over One Million People Tuned In,
Show Site Logged Over One Million Page Views
Oxygen's highly anticipated dance/weight-loss competition show "Dance Your Ass Off"
became the most watched series premiere in network history among W18-49, A18-49
and total viewers, according to Nielsen Media Research Fast Nationals. The telecast
drew an impressive 1.3 million total viewers; 614,000 A18-49, 432,000 W18-49, and
173,000 W18-34 launching Oxygen's second night of original programming on Monday
nights.
Hits on www.Oxygen.com also reached record breaking levels with nearly 40,000 unique
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more than one million page views since it launched a month ago.
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Bringing dance and diet together, "Dance Your Ass Off" features talented, full-figured
contestants who struggle with their weight and through dancing unleash their inner
thin. TONY Award®-winning actress Marissa JaretWinokur, well known for her role
as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray," serves as
host.
Monday night's episode saw Angela from Boise, ID, the first contestant eliminated
from the competition.
Next week's episode, premiering Monday, July 6
at 10PM ET/PT, will feature Disco dancing; but the pressure is too muchfor one contestant,
while another is threatened with a show ending knee injury.
Fans that can't get enough of "Dance Your Ass Off" can log-on to www.oxygen.com
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for the "Dance Your Ass Off Fit Club" diet channel that features contestant recipes,
calorie calculators, mobile outreach and blogs. Viewers also can watch weekly fitness
videos and chat with fellow fans on diet-friendly message boards.
As part of the network's 360 degree outreach to its viewers, Oxygen launched its
"Dance Your Ass Off" VOD series featuring weekly themed dance lessons. Additionally,
check out the "Dance Your Ass Off Contest" running now through August on www.youtube.com/danceyourassoff
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Brand your Name and Company in
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LOOK FOR MORE MISS UNIVERSE STYLE AND
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Custo / Summer 09
BE! In Beauty Entertainment Magazine
The 'Salon People' Magazine.
Salon City has led the salon industry since 1998 in believing and investing in the
independent spirit of the beauty profession. In addition to Salon Citymagazineand
our other social media content, we want you to get involved with
our media network to bring success and elevate the role in society of today's top
beautymakers. BE! is for YOU and about YOU.
Because you've supported our collective mission, we invite you to BE! in our daily
and monthlyonline-print-digital-mobile publications.
For smaller boutique advertisers, email us this week if you would like to hear more
about our fabulous introductory rates for new, exciting market category leaders.
Click Here to Email [mailto:info@saloncity.com]
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We are ON DEADLINE and have LIMITED SPACE in our summer issues.
Take a moment and email us. We'll fill you in on how you can BE!IN NOW.
Steven & Annie Casciola [http://rs6.net/tn.jsp?et=1102628473174&s=14280&e=001jZwop3l7ENnr2l7VEzDbeNiqWJN6MVFwFUIjV14rArpRPBDtW14w4rMK1ZxCiMXtbYYAWf7UuKxmW6CLKFOl-nzXMrCI-PI076eDH7ElfbyUEttGf4UTEQ==]Remember*
- whether it's world beauty, film, music, art, travel, literature, pop culture,
politics or America's Spirit,
Salon City is "Where Beauty Reigns!"
Have a Fab Fourth! Think of Those Americans Who Gave Their Lives So That We Could
Enjoy Our Basic Freedoms.
Steven & Annie Casciola, Salon City's Founders
steve@saloncity.com [mailto:STEVE@SALONCITY.COM] and annie@saloncity.com [mailto:ANNIE@SALONCITY.COM]
Steven, Annie, Penuchi
*Send your STORY ideas and 'HOT looks to Salon City at editor@saloncity.com [mailto:editor@saloncity.com].
Salon City publishes editorial tips, styles and ideas by Beautymakers in BE! issues.
Visit Salon City at www.saloncity.com [http://rs6.net/tn.jsp?et=1102628473174&s=14280&e=001jZwop3l7ENlly_28-4h_a7facwGg5vdW2F8rcF_DnX1Ll5kEC7cpgH4Q49MT1AsznLElvusUc-Z-bwspHL06wMjr84SPAhnpnaGlsNt2qfoqSyXw8EHNOA==]
Read it First in Salon City Magazine
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( SCN [mailto:info@saloncity.com]) are known for introducing new and exciting professional
brands to salon
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CeleBeauty [mailto:info@saloncity.com], for more.
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