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Thrillist Los Angeles
Tuesday August 4, 2009
Cremo Cream
On local shelves exclusively at Fred Segal: 500 Broadway;
Santa Monica; 310.393.4477
Odd couples can achieve great things: cousin Larry's moody
cunning and Balky's joie de vivre allowed them to date not
one, but two blonde chicks. Introducing your stubble to the
results of another unlikely team: Cremo Cream.
Just now hitting the shelf of Fred Segal, Cremo's a uniquely
dense, uber-effective shaving cream that's the result of a
year-long development process, and the brainchild of two
unlikely Santa Monica buddies -- one, an ex-male model, the
other, the inventor of the dry erase board, so you have him
to thank for telling your college roommate that his mom
called, plus you're totally doing her, so he shouldn't come
in. Cremo's ingredients are natural/organic when possible,
and broken down in detail on the company's website, so
there's no mystery behind tongue twisters like Sodium Cocoyl
Isethionate (a coconut-oil derivative that helps with
lubrication); Xylitol (a natural, sugar-based emulsifier),
and Cetearyl Alcohol, which prevents the cream's oil and
liquid components from separating, although they claim to be
doing it for the kids. Unlike more-typical foams and gels,
Cremo's formula contains no gunky glycerine, and allows no
room for air, meaning the shave it provides is smoother and
less prone to cuts/nicks; application's brushless, with the
recommended amount just almond-sized, leaving a thin-feeling
layer that's "activated" with a few drops of water -- giving
you both a coating of lather, and the sneaking suspicion
that you unwittingly joined a terrorist sleeper cell.
Coming soon's an aftershave, and though for now Cremo's only
available in a mild Bergamot scent, they're also promising a
scentless version and one that smells "tropical", which'll
give you the sultry confidence to get shot down by not one,
but two blonde chicks.
Make sure your face is all slicked up with all the info at:
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