| Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/sew/ for the online version of this news service.
 Google adds new music search features to its regular web search and plans to open an online ebook store next summer.
Google’s economic success has been based on its pay-per-click text ads. You will find such ads accompanying search results, emails in Gmail and so on. Any company relying on only one revenue stream is vulnerable, though, which is one reason Google (NSDQ:GOOG) is trying to diversify. Selling books and ebooks Recently Google announced that it is going to launch an online ebook store, called Google Editions. That makes perfect sense. Since Microsoft gave up on its book scanning program, Google is the only serious contender for the book search throne. A lot of people already use Google Book Search to find information about books: reviews, excerpts and in some cases, complete online copies of books. Through agreements with book sellers like Amazon and Barnes & Noble they already provide links to online shops that sell physical as well as digital books. What could be more natural that to sell books directly from Google’s sites, getting a larger piece of the pie? Click here to read the rest of this article!
 The concept of network neutrality is that all internet content should be treated equally. This means that the content is treated and transmitted in the same way regardless of who uploaded it, who is downloading it, or what type of data it is. Advocates see network neutrality as the fundamental right of all users to have equal access to the internet, having control of what content they view and the tools that they use to view that content.
 photo credit: gualtiero
By guest author John West It is already happening Internet service providers (ISPs) act as a gateway, giving users access to the internet for everything they use it for (emailing, VoIP phone calls, web browsing, file sharing). However, there are fears that ISPs are acting as gatekeepers and are filtering internet content, breaching the fundamental principle of network neutrality. The primary concerns of network neutrality advocates is the possibility that ISPs are able to enforce data discrimination and that they could favour certain traffic, such that the sites and services of a favoured organisation would reach the user very fast, with data from other sites travelling at much slower speeds. The fear is, of course, that large, established, powerful companies would be able to pay to have their services delivered quickly, whilst small organisations and start-ups would be left languishing, severely restricting competition and the potential for innovation. Click here to read the rest of this article!
If you spend a lot of time online doing research, pursuing your hobbies or otherwise finding and retrieving information, you could find yourself visiting a lot of search engines and tending to a large number of accounts like RSS readers and bookmarking tools. 43 Marks is a new service that offers web search, bookmarking and RSS aggregation — all in one place. Search The search tool is simple but convenient. You can do the same search on Google, Yahoo, Bing and Wikipedia with just a click. On the downside, the search results are from Google Custom Search and similar services, so there is no way to extend your search to include news, blogs, images etc. Bookmarks When you sign up for an account with 43 Marks, you find lots of pre-defined bookmarks in twelve categories including shopping, movies, email, travel and more. You are free to delete or add bookmarks, to rearrange the order of bookmarks and categories and to add more categories as needed. Unfortunately, there is no way to import or export bookmarks. So if, like me, you have hundreds of bookmarks stored in another service, moving to 43 Marks will take some work. RSS The third section on your 43 Marks home page contains RSS feeds. It is easy to add, remove and rearrange feeds to gather all your favorite feeds in one place. There is no way of importing OPML files (for those who already have a set of RSS feeds on another service). And there is no way of organizing feeds in folders if you have a large number of feeds. To sum it up If you are starting out doing online research or if your interests are quite focused, 43 Marks provides a very convenient safe port for you to start your searches and collect your findings. If you are an information professional, 43 marks is not likely to meet your needs. The search tools are not sufficiently advanced and the lack of import/export options is to limiting.
 Twitter adds the possibility of organizing feeds into topic lists. Pandia tests the feature.
Twitter is already a useful search and research tool. The social microblog site has a decent search engine that lets you do real time searches in the topics people are interested in right now. Finding the unknown unknown However, for journalists and other intelligence gatherers another factor may be more important: If you subscribe to the most knowledgeable twitterers in your field, you will get access to top news you didn’t know you should have searched for. If you are interested in search engines, for instance, experts like Danny Sullivan may feed you the very latest news. Pandia provides a feed that gives you the latest search engine news from this site. The problem is that if you use Twitter to follow a large number of topics — or you follow a large number of people — your Twitter home page may become flooded with irellevant entries or tweets. Group your tweeps Now Twitter is testing a feature that will help you solve this problem. Some “tweeps” or twitter users have gotten a new feature on their Twitter page that lets them set up lists on a particular topic. Click here to read the rest of this article!
 Is Google’s Social Search as creepy as Halloween? That’s one of the topics found in this week’s search engine news. You will get our response on Tuesday. While waiting you may like to take a look at these stories:
- Google’s Creepy Social Search
Google released Social Search, which prioritizes results from your friends’ Twitter feeds, FriendFeed updates, Facebook pages, LinkedIn profiles, and Picasa libraries. (PCMag Oct 10 2009) - Bing loses users faster than impressions, says Chitika
Users’ share down to 5.44% in October from 6.7% in August (CBR Oct 30 2009) - Google quashes rumours it’s making an Android handset
Google’s Android chief has put the kibosh on rumours that the search giant is creating its own phone. (cnet UK Oct 31 2009) - Chinese Newspaper Accuses Google of ‘Malicious Revenge’
The official newspaper of the Chinese communist party has accused Google of intentionally blocking access to its website by displaying an allegedly unnecessary malware warning (ISE db Oct 30 2009)
- Revisiting Google Squared
The idea is simple - you tell it what you want to find, it creates a matrix filled with goodies based on what it discovers. (Phil Bradley Oct 30 2009) - Social Media Accounts for 18% of Information Search Market
Social media sites such as Wikipedia, blogs, and social networks account for 18% of where searches begin (PR 2.0 Oct 28 2009) - Google Sidewiki Now Available on Google Chrome, Apple Safari
With the Sidewiki bookmarklet, you can utilize Google Sidewiki on any browser, even if you don’t have the Google Toolbar installed. (Google Watch Oct 29 2009) - 4 New Google Docs Features Rock Document Management!
This week, Google Docs introduced a cool new way to download a large number of documents out of Google Docs, onto your hard drive. (Google Tutor Oct 29 2009) - The Risks of Personalized Social Search
The clueless searcher will get results and assume that their search expertise has returned exactly what the user wanted. Wrong. (Beyond Search Oct 28 2009) - Bing fiascos continue
I really want to like Bing. Really I do. However, they insist on ensuring that I can regard them as nothing more than also rans in the search game. (Phil Bradley Oct 24 2009) - Twitter Job search engine & Biosearch
On the basis of semantic filtering-techniques jobtweet.de enables you to search twitter-posts (”tweets”) for job openings. (AltSearchEngines Oct 23 2009) - Media search engine Spezify – a Rising Star of the North!
In addition to more media types, more useful functions has been added, such as better search result filtering, zooming, ability to save and send favourites and more. (AltSearchEngines Oct 23 2009) - Google’s Halloween-Themed Robots.txt
User-agent: Kids Disallow: /tricks Allow: /treats (Google Blogoscoped Oct 31 2009) - Despite PageRank Dropping In Webmaster Tools, Google Pushes Toolbar PageRank Update
Google has updated the PageRank values in the Google Toolbar sending a mixed message to webmasters and SEOs. (SE Land Oct 30 2009) - Google Flu Trends Intense in Canada, High in United States
Google has found that certain search terms are good indicators of flu activity. (SE Watch Oct 30 2009) - Twitter Lists Goes Live
Lists are basically a way for Twitter users to create groups of Twitter users into categories. (SE Land Oct 30 2009) - The Deal Implementation Between Microsoft and Yahoo! Delayed
Yahoo! has filed a document with SEC saying that Microsoft failed to finalize the deal by October 27, 2009. (PageTraffic Oct 30 2009) - What’s coming for Live.com?
The Live.com URL will redirect to Bing.com for 45 days after launch. After this period it becomes the front door for all Live services including Office Live and Windows Live. (LiveSide.net Oct 30 2009) - Using RSS/Atom feeds to discover new URLs
Google: In order for us to use your RSS/Atom feeds for discovery, it’s important that crawling these files is not disallowed by your robots.txt. (Google Webmaster Central Oct 29 2009) - StumbleUpon Updates Design Again (Abandoning Social Search?)
The homepage, same as the beta featured earlier this month, highlights recent activity from Mutual Subscribers (Oct 29 2009) - Google Launches Comparison Ads, Starting With Mortgages
In the new system, those search for “mortgage” or “refinance” or related terms may see an special ad from Google itself inviting them to view offers (SE Land Oct 29 2009) - Yandex and Google good for 96% share in Russia
Yandex takes the biggest share with 54,4% of all searches. (SearchCowboys Oct 29 2009) - Google Maps GPS Navigation: The New Feature for Android 2.0
With the recent addition, the Google Map will give turn-by-turn directions, automatic rerouting and 3D views. (PageTraffic Oct 29 2009) - Yahoo’s Time on Homepage Up 20% Since Redesign
The two biggest differences were the ability to personalize apps to add content to the homepage, and ditching dozens of links to less popular Yahoo services. (Marketing Pilgrim Oct 28 2009) - Tweet This: 19 Percent of Internet Users Use Twitter
19 percent of Internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. (SE Watch Oct 28 2009) - Beware Google: Bing Is Going to Suck Your Blood, Um, Market Share: The New Commercial
The software giant taps into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon.”(BoomTown Oct 28 2009) - Bing Twitter search launched in the UK
Search Cowboys Oct 28 2009. - Similar Images graduates from Google Labs
For example, if you search for jaguar, you can use the “Find similar images” link to find more pictures of the car or the animal. (Google Blog Oct 27 2009) - Does Google PageRank Count Anymore?
Obtaining a high PR7 or PR8 simply means more business and revenues… regardless of how Google is or is not using PageRank. (SiteProNews Oct 28 2009) - Diller Says He’s Willing To Sell Ask.com
Diller also called the future of Ask.com “speculative” during today’s call, citing the “fierce” competition in search. (SE Land Oct 27 2009) - Google Custom Search Celebrates Birthday with Updates Galore
Now you can customize the look of Custom Search on your site with themes, which can be tweaked for color, font, background and feature adjustments. (SE Watch Oct 27 2009) - The End is Here: Yahoo Closes Geocities
Life will go on, of course, but early web adopters will no longer be able to amuse themselves by looking back at their earliest web creations. (SEJ Oct 27 2009) - Introducing Google Social Search: I finally found my friend’s New York blog!
Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. (Google Blog Oct 26 2009) - Google Wave gets its own app store
Where the application now seems kind of ‘empty’, successful apps can help users get the most out of the possibilities of Wave. (Search Cowboys Oct 27 2009) - DMOZ: A Solid Directory Or The Great Pumpkin Of Search?
Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. (SE Land Oct 27 2009) - 4 Reasons Why Including Social Networking Results is Smart
Because information is what search engines are all about, it’s only logical that they want to include that information in their search results. (SE Journal Oct 26 2009) - Champagne Pops at Yahoo as Carl Icahn Resigns Board Position
It appears that Carl Icahn isn’t happy unless he’s getting his way, and for all intents and purposes, he’s had his way with Yahoo. (Marketing Pilgrim Oct 26 2009) - Bing for mobile now live at m.bing.com
In addition to being a great resource for local searches, quick answers, and maps, we have some new features to tell you about (Bing Community Oct 30 2009) As this week’s video we have selected a new ad from Microsoft. It is one in a series based on a horror theme, which is perfect for Halloween. By the way, all Twitter users should now have access to the lists feature, meaning that you can subscribe to sets of selected twitterers focusing on specific topics. If you want to keep track of the tweets of some of the major names in the search and search engine marketing fields, go to twitter.com/perkoch/searchengineintelligence photo credit: peasap
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Pandia will bring you the latest search engine news updates several times a week. However, if you want to get an in depth perspective on search tools and search engine marketing, you may also subscribe to Planet Ocean's monthly Search Engine News newsletter. The Planet Ocean newsletter is part of a package that includes a regularly updated ebook on optimization and the search engine scene.
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