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Thrillist Boston
Monday November 30, 2009
BeerCloud
Helping you find and learn about beer, anywhere
Technology is great for helping to mask your cluelessness,
from Wikipedia and GPS to... wait, what the hell are those
things? Giving on-the-go-expertise for the clueless
beer-lover, BeerCloud.
Powered by the vast databases of hoppy knowledge found on
the Kingston-based site GreatBrewers.com, BC is an
encyclopedic interactive app that gives you the lowdown on
over 2,900 beers (history, style, taste profile, etc.) and
400 breweries, tells you which beer to pair with seemingly
any food/ingredient (250+), and even uses GPS to help you
track down your favorite beer at nearly 80,000 locations, so
at least one of them's got to have Red Dog. Using BC is
simple, just scan a beverage's barcode in with the phone's
camera (iPhone, Droid, etc.) and you'll be instantly
gratified with an extensive description of said suds (right
down to the correct glassware) and a heady listing of the
brewery's entire catalog, as well as the option to browse
similar brews by 140-aptly named styles like Not Quite Pale
Ale, Belgian Wheat Beer, and Bohemian Pilsener, which would
be much more delicious if it didn't reek like patchouli and
casual sex. If you find yourself in need of specific suds in
a random hood, just plug in your location and your beer of
choice, and a list will pop up w/ store names/addys and
distance from your phone, which you can then show on a map
with directions; BC also acts as your own personal beer
sommelier, pairing the perfect ale with whatever you're
washing down, like American Style Brown Ale with chili,
Bamberg Style Bock, Märzen or Weiss with bacon, and Red Dog
with overcharging your friends for crappy beer because you
have a sister with a fake New Jersey license.
The good folks at GB are already working on version 2.0
which should include seamless website-app account
integration, a favorites map that includes your top 25
bars/stores, and tasting notes you can share with friends,
in the same way you share music over the Internet. Just
kidding, there's no way that's been invented.
Rock out to a demo video complete with a song we think is
called "Database" before downloading the app at
GreatBrewers.com:
http://themove.thrillist.com/link.php?M=2181171&N=232160&C=25f0fb7663659a52572fbc99fe5fd818&L=71080
-----------------Morning Quickie------------------
^ Cheap Eats: - Fenway's Burtons Grill just busted out a
$4.95 small plate menu -- good every day after 3pm. Check it
out at BurtonsGrill.com.
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^ Thrillist Holiday Gift-Away - Hit this microsite for free
promotional and ad partner giveaways all the way 'til 12/22.
Free loves you. Love it back.
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