Seeds of SUCCESS - February 16, 2010

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February 16, 2010 - Number 49 To Tweet or Not to Tweet Social media is transforming how people do business and make connections. But experts say social media has to be planned out and executed well to be successful. Be passionate. "Passion always beats skill. Realize that it's the passion in your subject matter that will engage," says Gary Vaynerchuk, an entrepreneur and social media devotee whose video blog is called Wine Library TV. "It's hard to convey passion in 140 characters on Twitter," says Jeffrey Hayzlett, chief marketing officer for Kodak. "But if you are consistent, people begin to see that you are deep, not shallow. That's what small businesses have to do as well." Be real. "Authenticity and transparency are critical in social media," says Mari Smith, president of the International Social Media Association. For example, she says the robust culture that successful online entrepreneur Tony Hsieh has developed at Zappos includes the following Twitter training message for employees, who each have their own Twitter accounts: Be authentic and use your best judgment. Forget the old hard sales pitch. "Nobody on the Web wants to hear it, and people will tune you out," Vaynerchuk says. "Listen; don't pitch. If you're selling flowers and are chatting about them to a potential client, instead of saying, 'Hey, buy my flowers,' listen to one of those looking for advice about a specific flower and help her out. Your knowledge and honesty are what will give you an audience." Don't overthink. "People just want you to communicate with them. They're not necessarily obsessed with grammar or sentence structure," Vaynerchuk says. Read more expert tips about using social media. LATEST BLOG POST Designing Your Best 10 Years Part 13: Success Cycles by Darren Hardy We are human. We cannot be 100 percent 100 percent of the time. We cannot improve every area of our life simultaneously. We cannot do everything at the same time. When we try is when we fail, burn out or blow up. Nature works in cycles. As with the seasons, there is a time to learn, a time to produce, a time to harvest and a time to rest. Farmers, schoolchildren, and even professional athletes operate in seasons. That approach to life can help you excel, too. MORE BLOG POSTS Chris Guerriero on Taking One Step Past Where Most People Give Up Darren Hardy's Final Keynote at Jim Rohn Tribute Event The Platinum Collection: Healthy, Wealthy & Wise by Denis Waitley ONLY $97 | SAVE 61%! SUCCESS RECOMMENDS Fitness for Your Body and Mind! Top achievers know what it takes to win gold. No matter what the game, you must get fit in body and mind! Check out these best-selling personal-achievement programs that'll provide you world-class training and the winner's edge. Winning with Influence by Chris Widener ONLY $59 | SAVE 54%! Memory in a Month by Ron White ONLY $79 | SAVE 39%! FEATURED ARTICLE Jeff Probst Discusses learning valuable life lessons from other cultures, finding balance between work and family, and how to embrace all of life's adventures. Read more MORE ARTICLES ON ADVENTURERS Snowboarder Jake Burton Racecar Driver Danica Patrick FEATURED ARTICLE Ken Dychtwald You create your own riches by defining your own success. Start now before it's too late. MORE WEALTH ARTICLES Couples and Finances Staying Economically Healthy Connect Virally. Tweet an encouraging thought to your followers. Follow SUCCESS. "Your attitude is either the lock on, or key to the door of success." —Denis Waitley

FEATURED VIDEO Darren Hardy on Mr. Rohn's Legacy Final Keynote at Jim Rohn Tribute Event MORE VIDEOS ON SUCCESS Jim Rohn Tribute Gitomer's Top Sales Tips: Funny Business WHAT READERS ARE COMMENTING ON AT SUCCESS.COM Ed Foreman's mission is to help people live happy, healthy, abundant lives Mel Robbin's on managing "me" time. Perseverance Pays LivePerson CEO Robert LoCascio says giving up on a dream means never knowing what's on the other side. Is there a dream you almost gave up? Brainstorm five new ways to reinvigorate your dream. Read this month's Success Stories. Read Highlights from Past Issues February 2010 January 2010 December 2009

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