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Thrillist Los Angeles
Monday March 1, 2010
Shortomatic
Board shorts that are actually 100% yours
Sure, everyone at the beach has on board shorts, but do they
have on board shorts featuring a hilarious picture of your
uncle passed out in a Wendy's restroom? They could, if they
stole your camera, then made them at Shortomatic.
Shortomatic's a just-launched, locally-based, fully-custom
board-shortery, from a LA-via-London couple who also run a
business selling custom yoga mats, so really, it's great to
see them finally get down to business. Making your own
shorts is seriously simple: first, choose your waistsize,
then, upload any jpg you'd like as a print; the site'll
automatically resize it, and show you a mock-up pair with
layout options, which include resizing/moving the image,
making the pic wraparound, full-short, or one leg only,
changing the background and lace colors, and even putting a
customized text tag around the waist of up to 140
characters, though Mo'Nique's pair has the entire Illiad! If
customizing's not your thing, you can also buy
unique/limited edition shorts designed by other people
ranging from amateurs to actual artists commissioned by the
site; all the shorts are made from an ultra-high qual,
water-resistant polyester microfiber called "Super Suede",
which usually just goes about its business as a
mild-mannered leather, unless there's been trouble at a disco.
If you really dig your design, the site's got an affiliate
program that allows you to make a commission by selling it
to other users, but limits the number printed to 200, much
to the chagrin/relief of your uncle.
Make 'em your own at Shortomatic.com
http://themove.thrillist.com/link.php?M=2181171&N=234703&C=25f0fb7663659a52572fbc99fe5fd818&L=88038
-----------------Morning Quickie------------------
^ Massive Mescal - Las Perlas, the new tequila and mescal
bar from the 7 Grand guy, opens soon; keep checking
Thrillist for all the deets.
http://themove.thrillist.com/link.php?M=2181171&N=234703&C=25f0fb7663659a52572fbc99fe5fd818&L=88053
* ALLIED QUICKIE - Bar Madness, Round 1 - Enter Thrillist's
sports-bar elimination tourney for a shot at $4000+.
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