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2010/09/03

Thrillist LA: Shoes, Designed By You

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******************Allied Listing******************
Live the good life with this tip from Heineken Light: Taste of Beverly Hills
Sept 2-5, behind the Beverly Hilton: 9876 Wilshire; Beverly Hills
This first-ever festival offers food and drink tastings from LA's best restaurants (Animal, Mozza, Ortolan, many more), seminars and demos, and music from a diverse crew of artists, including popstress Natasha Bedingfield, DJ Brent Bolthouse, and soulsters Fitz and The Tantrums, who won't be nearly as pouty once they've eaten. See the Light: get more info at thetasteofbeverlyhills.com
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Thrillist Los Angeles
Friday September 3, 2010

The Mythical Shoe
Kicks for the people, by the people
Have a great Labor Day, and enjoy your epidural. See you Tuesday.

Thanks to Wikipedia, you trust crowdsourcing to inform you about everything from the continuing success of the Roman Empire, to the fact that "Max confesses to Kazaam that he and his father aren't really connecting, though Kazaam attempts to shirk the issue with some rapping." Wait that's wrong, Max and his father were totally connecting. So why not also trust crowdsourcing to design sweet sneakers, with The Mythical Shoe.

The Mythical's the first-ever shoe from Hermosa-based Tweak, itself just launched by former Reebok/Nike/Adidas dudes intent on crafting kicks based on the desires of internet/social media jockeys whom the founders call "this generation's athletes", meaning you don't even want to see "this generation's gigantic nerds". The look was informed by fans of video "Intertainers" Rhett and Link, who asked their thousands of 'net followers for suggestions; the crowd spoke, and the result's a tricked-out, black/or navy, hi-top canvas design replete with an embroidered wing along its side, just in case anyone forgot how fly you were. Other unusual, mob-demanded quirks include a heel flap that lifts up revealing a plastic pouch for slide-in graphic customization, a side pocket shaped to house a guitar pick, and a secret braille code (the owners refuse to share the message) running along the outer-sole, perfectly eye-level for those blind mice.

Though the Mythical's it for now, Tweak plans on having at least five more crowdsourced pairs by the end of the year, which has 365 days, until someone out there decides it doesn't.

Check out the videos, and buy 'em up at TweakFootwear.com
http://themove.thrillist.com/link.php?M=2181171&N=240405&C=25f0fb7663659a52572fbc99fe5fd818&L=132433


-----------------Morning Quickie------------------
^ New Salads and Sandwiches - Canadian neighborhood spot Freshii is open now in Brentwood, w/ rice bowls, scrambles, and other BLD goodness.
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* ALLIED QUICKIE - Ride On - Get to know the stylishly powerful, technologically adroit 2011 Camaro -- it sure wants to get to know you.
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