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2010/11/24

BuyDomains News: More to Come in 2011, Tips From Our Expert, Taking Advantage of Mobile


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BuyDomains Newsletter

November 2010
BuyDomains.com — Business Starts Here
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Happy Holidays from All of Us at BuyDomains, and Best Wishes for a Prosperous 2011!
It has been an exciting year of growth and innovation, and we look forward to a 2011 filled with bright prospects for our customers.

BuyDomains continues to provide business owners with the best options in aftermarket domains, and domain-related services. For those who secure their domain name but are not ready for immediate website development: innovative domain parking options like enhanced PPC, Full Content and Instant Shops offer flexible monetization options.

As we head into the New Year, we look forward to helping you to establish and grow a profitable Internet presence. Please do not hesitate to contact me if there is anything I can do to assist you.

Best Regards,

Kelly Conlin, President & CEO

Finding the Perfect Domain: Search Tips from Our In-House Expert
Acquiring the appropriate domain name for your business is a critical part of its success. A good domain name will allow you to improve your marketing and visibility, traffic to your site, and your credibility.

However with so many domain names out there the process of choosing a single name can be daunting.

We asked our in house expert and Senior Sales Executive David Helgeson to shed some light on this issue:
There are millions of domains listed for sale through BuyDomains; how do you recommend prospective buyers go about searching in order to find the best options?
You can either do a "Category" or "Keyword" search on our site. Category search is best if you have a concept in mind but no specific idea on the name. Keyword search is more direct.

Do an initial search; once you have results you can use site tools to focus the list.

On the right side of the page there are a number of filters you can apply to the search criteria.

For category searches: use the extension filter to select the TLD, or domain extensions of interest (e.g. .com, .net), set the price filter and choose a domain length filter.

For keyword searches: using the "begins with" or "ends with" filter is a great way to narrow a search, as is the word count filter. The word count filter enables you to look for a keyword-based domain with one additional word with it (e.g. red + cars + .com=redcars.com).

It is very easy to take a 4,000 domain keyword result and quickly narrow it down to a few hundred domains using these flexible search tools.
What factors — beyond price — should be taken into consideration?
We suggest that you focus on the key attributes that are important to you: keywords, extension, brand potential, marketability etc. Doing a broad search allows you to make a list of names that could work for your project.

Once you have a list you can then look at cost and make a determination on what is the best value for investing in your site concept. If you limit yourself to searching by price, you may miss a great domain that could be perfect for your business.
Can't find the domain name you want?
Trends in Online Commerce: How Can You Benefit from Mobile Sales?
This week an IDC Retail survey revealed that shoppers using smartphones are expected to account for more $127 billion in sales — more than a quarter of the estimated $447 billion in sales that U.S. retailers will reap this holiday season.

Retailers with the most advanced mobile strategies and thorough social media efforts enjoy a significant competitive advantage in reaching this audience: driving consumer behavior and maximizing wallet share.

What does this mean for you?
Consumers are becoming more comfortable, and reliant on their mobile devices for online tasks — including retail shopping. If your website is not fully optimized for mobile use, you will be left behind. Consider purchasing the .mobi version of your domain name and develop the property to be mobile-friendly. This will attract consumers and will help increase your visibility in search engines such as Google.

Social media is also key to driving mobile success: sites such as Twitter and Facebook are geared to work seamlessly with smartphones. Mobile users have embraced these sites and business owners seeking to succeed in the mobile world can learn from the experimentation pursued by these major online players.

Remain competitive in the face of this wave: plan and execute a mobile and social media strategy that will cater to the growing mobile marketplace.

» Search .mobi domains available at BuyDomains
BuyDomains Success Story
www.Wicketball.com
Bob Zoller had a great new sport that he and his wife called "Wicketball". Bob knew the key to promoting his fledgling sport was through a great domain name.
Wicketball logo

"After months of trying to decide on a name for the sport, my wife suggested 'Wicketball'. When I went to register the name I was disappointed to find out that it was taken... but fortunately it was for sale."

Bob knew that it was worth the purchase. While the sport had a unique name, it also contained popular keywords which allowed him to optimize his search traffic. "I was able to purchase the name from BuyDomains and the domain is worth much more than I paid. It is a unique name that has catapulted my game to the top of all the search engine pages. Best investment I ever made!"

Want to be next month's Wicketball?
Bob's minimal investment in the domain name has helped him to launch a brand new sport. If you have made a purchase through BuyDomains to help launch or optimize your online business, we want to hear about it. Share your BuyDomains success stories with us today and your story could appear here in next month's newsletter!
We periodically share business success stories from customers who have purchased and built a business using a BuyDomains premium domain name. To read more BuyDomains stories or to submit your own success story, visit our BuyDomains Success Story page.
Table of Contents
  1. Holiday Greetings & Best Wishes for 2011
  2. Finding the Perfect Domain: Search Tips from Our In-House Expert
  3. Trends in Online Commerce: How Can You Benefit from Mobile Sales?
  4. BuyDomains Success Story: Wicketball.com
Find The Perfect Online Identity! Domain Consultants are standing by, call:
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