3 Resources for Search Optimization

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Resource #1 Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition Wednesday, January 19, 2011 4:00 p.m. to 5:00 p.m. On Wednesday, we'll get past the latest technological features and functions of pay-per-click (PPC ads) that you can find information about with a simple Google search. As marketers, it is all too easy to get distracted by the latest, shiny bells and whistles. Instead, Dr. Flint McGlaughlin will take a deep dive into the core foundational aspects that our research has shown to be the most important factors to PPC ad conversion. Plus: Live optimization of audience-submitted PPC ads. Reserve your place Resource #2 2011 MarketingSherpa Search Marketing Benchmark Report - PPC Edition In MarketingSherpa's 2011 Search Marketing Benchmark report - PPC Edition, you'll find all-new data on the PPC practices, from keywords to conversions, as well as insights from PPC marketers and agencies on their strategies, challenges and successes. Example: Free chart with analysis - PPC performance tactics for the B2B marketer Save $100 on the PPC Edition ($347) Resource #3 2011 Search Marketing Benchmark Reports - PPC + SEO Combo The 2011 Search Marketing Benchmark Report- SEO Edition was created to provide you with much-needed benchmark data about social media's effect on SEO. This year's edition has a wealth of valuable research, complete with objectives, new SEO tactics, metrics and budgets. Add SEO Edition for just $100 more ($447 total) Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Landing Page Optimization: Identifying friction to increase conversion and win a Nobel Prize Landing Page Testing: Designing and prioritizing experiments Maximizing Email List Growth: How the New York Public Library drove a 52.8% lift in newsletter subscriptions Free Subscription | Research Journal | Methodology | Research Directory | Training

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