Effective Value Propositions and Sales Pipeline Strategies

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Welcome to the MarketingExperiments Journal email for March 17, 2011. Every three weeks we send this high-level update of our research to 98,000 marketers. Today you'll find: The on-demand replay of Do You Have the Right Value Proposition?, where we taught five simple steps to determine your optimal value proposition An invitation to our next Web clinic, where we will discuss proven strategies for Converting Leads to Sales An opportunity to share your optimization and testing discoveries with your peers at the 2011 Optimization Summit and receive a complimentary ticket to this inaugural event. Our job is to help you do your job better. Let us know how we can help. Daniel Burstein Director of Editorial Content MECLABS Primary Research Resource #1 Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online According to Dr. Flint McGlaughlin, there are five simple steps any marketer can take to identify their optimal value proposition. During this dense, yet very practical, Web clinic, he reviewed two recent experiments aimed at discovering value propositions that increase customer response. Watch the Web clinic replay now Resource #2 Converting Leads to Sales: How one B2B company generated $4.9 million in additional sales pipeline growth in only 8 months Wednesday, March 30, 2011 4:00 to 5:00 p.m. EST So you've just increased the effectiveness of your online lead capture by 300%? Now what? How do you ensure that this gain is not lost in the sales pipeline? Many marketers end their optimization efforts on the Web page, not realizing the significant revenue lost by not taking simple steps to improve the entire conversion funnel. To help the average marketer with this challenge, we have invited Brian Carroll (Executive Director of Applied Research at MECLABS and author of Lead Nurturing for the Complex Sale) to walk you through a proven methodology for converting leads to sales. Learn More Resource #3 Optimization Summit 2011: Call for Speakers Do you have an inspiring tale of success in analytics, testing or conversion optimization? Do you have a deep knowledge of online optimization that you would like to share with your peers? If so, we'd like to hear about it. MarketingSherpa and MarketingExperiments are joining forces to present the inaugural Optimization Summit in Atlanta, June 1-3. What makes our events unique are the real-life case studies presented by in-the-trenches marketers across the globe. If you enjoy sharing your knowledge with others and have a story that could help your fellow marketers learn to improve their online marketing ROI, you're an ideal candidate to be a presenter. Share your Success Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Online Testing and Optimization: ROI your test results by considering effect size E-commerce: Using multivariate testing to increase sales 83.79% Landing Page Optimization: Minimizing bounce rate with clarity Free Subscription | Research Journal | Methodology | Research Directory | Training

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