How to harness the "Sheen Effect" for your brand

March 11, 2011 issue Forward this newsletter  |   Subscribe  |   View online

View coverage of the iMedia March Brand Summit  Sponsored by Tremor Media How to harness the "Sheen Effect" for your brand By Madhuri Shekar Not sure how your brand can leverage the power of a big-name partner? Take the advice of some top entertainment partnership strategists as they reveal key processes, tips, and common mistakes to avoid. Connect with consumers through interactive print By Troy Forget High-tech "print" technologies are allowing marketers to reach consumers in innovative ways. Find out how you can use one in your next campaign. Ad optimization: A checklist for success By Marc Ryan If the click is dead, brand ad optimization is ready to rise from its ashes. But before you start working with this metric, make sure you are aware of these key considerations. LATEST BLOG POSTS More posts Mind the Gap By Doug Weaver As Ive talked over the past year with marketers, agency leaders, holding company executives and ad technology players, Ive wondered if were all actually pulling in the same directionor if we all even see the same horizon. Specifically, as holding... Transformation 2011 – STRATA's "Post" Newsfeed By John Shelton The STRATA gang was in Austin this week for the 4As event, Transformation 2011. We set up shop as an exhibitor and showcased our new digital product, AMBIT. Basically, digital and mobile definitely dominated the eventin a big way. Below is a quick... 3 Ways to Prepare Your SEO Team for Website Design Changes By Lisa Wehr Changing up your website design can certainly be fun and refreshing, but beware of the many daunting consequences a new look can cause, especially with search engines.To avoid risking your search engine positioning, be sure to follow these three...  blog More posts ad:tech SF Expo Floor: Find the Solutions You Need By Sejal Badani Just 34 days until ad:tech SF! Have you registered?... Start-Up Watch COD: KarmaKorn lets you challenge others to do good By Jim Nichols Cause marketing has become increasingly popular for brands – to give just one example, Pepsi is basing a huge portion of their marketing on it. When a brand as big as the big P makes a decision like... Learn more about ad:tech » Register for the next event » LATEST COMMENT Content is not just a component of SEO -- it is THE most important component. It is the only way to cover the long tail of terms prospective customers might use. Moe Rubenzahl on: What to do when content, not SEO, is your problem MOST READ ARTICLES 1. The best marketing advice I've ever received 2. How to design and develop for mobile sites 3. Brands that have mastered content marketing 4. How to start building your brand ambassador community 5. Top 10 analytics tools for social media SUMMIT COVERAGE More photos Colin O'Malley, VP, Business Development & Policy, Evidon Mark Naples, Managing Partner, WIT Strategy See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Mar 20-23, 2011 Miami, FL Summit info iMoms Summit May 1-4, 2011 Amelia Island, Florida Summit info Agency Summit May 21-25, 2011 Bonita Springs, Florida Summit info   Advertisement     LATEST JOBS More jobs Media Investment Director Instructional Training Designer Research Manager Freelancer Account Executives SVP/Search Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Summer Owen-Craig Director of Sales, Central, HomeAway.com See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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