Testing Value Propositions: How to determine what your customers consider valuable

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online Presenter: Flint McGlaughlin Managing Director (CEO) of MECLABS   Date: Wednesday, March 9, 2011 Time: 4:00 PM - 5:00 PM EST (US) How do you determine what makes your product valuable? What product features and images should be emphasized? How can you ensure that your messaging stands out from competition? Is it possible to actually test these fundamental aspects of your marketing campaigns with any certainty? Join us for our next live Web clinic as we address these questions surrounding the development of an effective Value Proposition. Specifically, we will teach a unique five-step testing process for discovering the optimal Value Proposition for your marketing campaigns, as well as introduce three powerful strategies for integrating your Value Proposition online. **PLUS LIVE OPTIMIZATION** For practical application, audience-submitted pages will be reviewed live during the presentation. Reserve Your Seat Today Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Online Marketing Tests: How do you know you're really learning anything? Email marketing: Improve conversions with better landing pages Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost, increase in personal interaction Free Subscription | Research Journal | Methodology | Research Directory | Training

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