Best of March: Email subject lines, landing page optimization, value proposition

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Best of March 2011 March's Most-Tweeted Blog Posts Email Subject Lines: Longer subject increases opens 8.2% In order to capture the interest of someone navigating a cluttered inbox, your subject line message must be clear enough to garner attention and express value. The subject line is really just the first part of an ongoing conversation you're trying to establish with a prospective customer. In this blog post, we show you how being clear and having the right tone in your subject line can help you get that click. Read more >> Landing Page Design: Eye path vs. Thought sequence MECLABS Managing Director (CEO), Dr. Flint McGlaughlin, teaches that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in this blog post, we use a real-life sample of a landing page to show you how to apply that same principle when designing your own pages, and get conversions. Read more >> Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search Ads help marketers understand site visitors' motivations. And, once you get them to click, you must meet those needs through your landing page. In this blog post, we explain how to create ad-page pairs that will maximize relevance and give visitors what they're looking for. Read more >> March's Research Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online. Your value proposition is at the foundation of all your marketing efforts, because it is the primary reason your ideal prospect should buy from you rather than your competitors. Yet many marketers have never tested this crucial element of their marketing strategy, and have only assumed it. During this live Web clinic, Dr. Flint McGlaughlin, CEO (Managing Director), MECLABS, explained the importance of testing value prop and gives marketers five simple steps they can take to identify their optimal value proposition, as well as three essential elements to integrate it online. To see all these principles applied in current marketing scenarios, the Web clinic concluded with live analysis of audience-submitted Web pages. Learn how to test and integrate your value prop. Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Our Next Free Clinic Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire ecommerce website Wednesday, April 20, 2011 4:00 PM - 5:00 PM EDT (US) Reserve Your Place Free Subscription | Research Journal | Methodology | Research Directory | Training

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