The shortcomings of Facebook "likes"

April 28, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The shortcomings of Facebook "likes" By Amielle Lake One of Facebook's most popular features offers no opportunity for further dialogue with consumers. Learn why you should not be relying on "likes" alone. Can Google "win" at social? By Dave Martin Other than YouTube, every one of Google's social experiments has fallen flat. Here's what the search giant needs to focus on instead. LATEST BLOG POSTS More posts Pizza and the 2D Barcode Experience By Roger Marquis The other day, I went to a local pizzeria to grab a quick lunch of a regular slice and a Coke. When I sat down with the pizza and started to eat, I realized it was very hot so, as I sometimes do, I asked for a fork and knife. The person behind the... Move Over Mustafa: Social Media Campaigns that Deserve Some Attention By Elizabeth Sosnow This January I conducted a study focusing on the relationship between PR and ad professionals working together in the social media arena. Respondents were members of Worldcom, the largest partnership of independent PR firms in the world, and the... The WebTrends Identity Crisis By Andrew Edwards I have been serving web analytics customers for about nine years now. Most of that time I have also known WebTrends quite well--as an offering as well as a company. Disclosure: my company is a partner with WebTrends, as it is with some of the other... The Similarities Between Toilet Paper, Technology & Data By Steve Parker, Jr. A friend of mine recently posted on his Facebook update: You can tell if a business really cares about its customers & employees by the quality of toilet paper they have in their bathroom. I saw his post and thought to myself, Yep, its true and...  blog More posts Start-Up Watch COD: Wantlet helps consumers get recos and second opinions on what they want By Jim Nichols The importance of personal recommendations in motivating purchase is well documented. Harris Interactive conducted a survey in June 2010 that showed that for 71% of consumers, recommendations from... Learn more about ad:tech » Register for the next event » LATEST COMMENT Thanks, Jim. I'm speaking on a panel at CET World today. This will make me look like I know what I'm talking about. Adam... Adam Kleinberg on: The 10-minute guide to digital out-of-home MOST READ ARTICLES 1. 5 new online media-planning rules 2. Top social media platforms for businesses 3. 5 ways Facebook is changing search marketing 4. The 10-minute guide to digital out-of-home 5. 7 habits of highly effective tablet marketers SUMMIT COVERAGE More photos Dominick Insana, Sr. Account Executive, MaxPoint Interactive Frank Guzzardo, Chief Revenue Officer, C3 Metrics See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit May 1-4, 2011 Amelia Island, FL Summit info Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info   Advertisement     LATEST JOBS More jobs Sr Analyst, Paid Search Marketing Associate Director (Site Analytics) Strategist, OMD Latino Intern, GE-OMD Summer Incubator Program Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Carrie Coffee Director, Sales, 4INFO See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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