3 Things that Sink Most Companies

Members-only premium content Rainmaker Report Vol. 7 No. 20 - May 18, 2011  Follow Us  Like Us  LinkedIn  RSS               Free Ebook: Training Your Company for Social Media Unsure of how to prepare your team for social media? This free ebook from Radian6 will get you ready to build and execute a social media training program. Download the Free Radian6 Ebook From the RainToday Store How a Short B2B Seminar Can Generate Leads & Grow Your Professional Services Business How to Become a Thought Leader Eguide Don't Take No For an Answer: How to Handle Common Client Objections How to Deliver Reliable Growth with Your Sales and Marketing   Rainmaking Conversations, Wall Street Journal Bestseller Rainmaking Conversations by Mike Schultz and John Doerr provides a proven system that will help you master the art of the sales conversation so you can close more deals, bring in more revenue, and be more successful. Buy the Book Now Inside This Issue - Articles Open Access until May 25, 2011   3 Things that Sink Most Companies - A RainToday Podcast with Dan Waldschmidt Virtual Business Environments a Perfect Match for Service Firms - Joerg Rathenberg  Marketing: 'But Everybody Else Is Doing It That Way' - By Bruce Marcus Do You Really Need a Full-time Marketer? - By Brian O'Connell Email Strategies to Break the Delete Barrier - A RainToday On-Demand Webinar with Kendra Lee Upcoming Events: Who Are You Selling To? Strategies for Selling to the 8 Buyer Personas - A RainToday Webinar with Mike Schultz, June 2 CEO Sales Summit Breakfast - A RAIN Group Event, June 8 View all upcoming events > To get access to all RainToday.com webinars and teleseminars, become a RainToday.com member. This Week on the RainMaker Blog: Stop Boring Your Buyers Do You Make These 10 Lead Generation Mistakes? >> Read all RainMaker Blog posts 3 Things that Sink Most Companies - A RainToday Podcast with Dan Waldschmidt Look at a company that's struggling to make sales, and chances are three things are holding it back. One of those things is selfishness. Focus less on what you can get from buyers and more on what you can do for them, and success is inevitable. Listen as sales trainer Dan Waldschmidt discusses the three things that cause most companies to fail and what they must do to succeed. Click here to listen. Upcoming Webinar Who Are You Selling To? Strategies for Selling to the 8 Buyer Personas Join Mike Schultz, Publisher of RainToday, President of RAIN Group, and author of the bestselling book Rainmaking Conversations, as he shares the eight buyer personas that drive buyer behavior, how to identify them, and how to win them as clients based on the way they prefer to buy. You'll learn: How to identify each of the eight buyer personas How to develop strategies to successfully sell to each of the personas Why you need to "think buying first, selling second" Register Today Virtual Business Environments a Perfect Match for Service Firms - Joerg Rathenberg Virtual events are not only convenient, giving attendees life-like experiences from their web browsers, but they provide a steady stream of highly qualified leads. Forget about simply gathering business card data. With virtual events you can determine exactly what prospects are interested in and have better sales conversations with them. Click here to continue. >>Learn More: Accelerated Lead Generation via Virtual Events Marketing: 'But Everybody Else Is Doing It That Way' - By Bruce Marcus, Contributing Editor It's tempting to jump onto the latest marketing fad. But carefully consider your marketing strategy before you do. Make sure the latest and greatest trend is right for your market. And don't abdicate your intelligence, originality, and thoughtfulness just to join the pack. Click here to continue. Developing a Strong Marketing Strategy What's the Best Services Marketing Strategy?  How to Create a Social Media/Web 2.0 Marketing Strategy for Your Firm Do You Really Need a Full-time Marketer? - By Brian O'Connell Internet marketing is becoming the prevalent marketing tactic for service professionals, and website providers are stepping up their game offering services typical in-house marketers provide but at a fraction of the cost. If you're looking to cut expenses, a full-service website provider might be the better option. Click here to continue. Internet Marketing Advice The Secret to Online Marketing Success  Search Engine Marketing 101 for Professional Services Email Strategies to Break the Delete Barrier - A RainToday On-Demand Webinar with Kendra Lee There's no doubt about it, prospecting in today's market is tougher than ever. And if you're like most sellers, you're using email to gain access. But are you getting the quality of responses you need to uncover real leads? Watch prospect attraction expert Kendra Lee in this on-demand webinar and discover proven techniques for reaching your top prospects with email. Click here to continue.  Featured Guide Social Networking for Professional Services: How to Add Social Media to Your Networking Plan This comprehensive how-to guide includes: 4 mini-cases of professional services firms and how they are using social media  to provide you with ideas and inspiration  Overviews and examples of 11 social networking tools Step-by-step instructions and tips to get you started using each of the social networking tools Annotated examples and screenshots of professional service firms and individual profiles that exemplify best practices RainToday recommendations on which social media tools you should consider--with pros and cons of each Download the Guide               Publisher Mike Schultz mschultz@raintoday.com General Manager Erica Stritch estritch@raintoday.com Editor/Inquiries Michelle Davidson mdavidson@raintoday.com Advertising Info Reach an audience of consulting, technology, financial and other professional service providers from the world's largest firms to solo practitioners, and everything in-between. Visit us for contact information and a current media kit at: http://www.raintoday.com/mediakit.cfm   Copyright © 2011 RainToday.com. All Rights Reserved. You received this newsletter at this address: ignoble.experiment@arconati.us as part of your membership to RainToday.com or because you are subscribed to our newsletter. Get this from a friend? Sign yourself up! Forward to a friend See email online White list us Need to unsubscribe? Click here RainToday.com 600 Worcester Road, Suite 301 Framingham, MA 01702 508-405-0438 Contact us at www.RainToday.com All logos and names are the copyrights of their respective owners. We protect your privacy.   Published by RAIN Group, a sales training, sales assessment, and sales performance improvement company that helps leading organizations improve sales results.