5 reasons social media is a waste of marketing dollars

May 16, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 reasons social media is a waste of marketing dollars By Jonathan Salem Baskin Recent industry news suggests that social media campaigns haven't proven to be viable marketing activities. Learn where brands are going wrong -- and how they can get back on track. How to unleash the power of your brand's crowd By Brandon Evans Your crowd consists of the individuals who will go the extra mile for your brand. Learn how to harness this powerful resource. 7 reasons why ad exchanges will dominate the future By Roy De Souza Ad exchanges enable advertisers to have more control and the ability to buy targeted ad placements at the click of a button. Here's why exchange systems will soon be used by all top-tier agencies. LATEST BLOG POSTS More posts Behavioral to Audience: The Change that Has Defined Online Advertising By Alberto Esquenazi As CEO of a fast-growing international ad network, I have noticed many trends, and many changes throughout the years. In my mind, the most recent and notable change that the industry has experienced has been not so much on the technological side, but... Don't Get "Like"-Vision, Support Facebook with Other Vehicles By Kimberly Struyk Even though your boss may have "like"-vision for the moment, take a moment to think about what worked before the Facebook era to understand if other vehicles are perhaps playing a 'behind the scenes' supporting role to Facebook brand successes.... Why Privacy Matters By Judy Popky By now, you've probably heard the banter in Congress and across the country about the potential for federal regulation of data collection and behavioral targeting online... New stats show email marketing more popular than ever for businesses By Curt Keller The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the power and reach of email marketing for businesses in the midst of... Creativing :: Paying people to view ads, 5 good branded YouTube channels, and Google's vision for Android By Doug Schumacher The latest in new media marketing strategies and tactics:Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast CompanyIm voting ugly on this one, although if Facebook is paying their users to watch ads, why...  blog More posts Start-Up Watch COD: Gazehawk makes heat map usability studies fast and affordable By Jim Nichols As a tool for improving the usability of websites, heat maps are quite valuable. They can literally show you where peoples eyes go on a page so you can understand the likely consumer paths. And indeed... Learn more about ad:tech » Register for the next event » LATEST COMMENT Agree with the single voice. Some of my favorite accounts have a common voice/rhythm to their posts.... Spencer Broome on: 5 signs people think your brand is a social media liar (page 2 of 2) MOST READ ARTICLES 1. The secrets behind successful landing pages 2. New lessons from 6 tweets gone wrong 3. Mobile is dead: 5 marketing trends 4. Why clicks are the wrong metric 5. Whose job is content? SUMMIT COVERAGE More photos Leanne Jakubowski, Director, Social Media, Disney Parks Maria Bailey, CEO, BSM Media, author, "Mom 3.0", BSM Media See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Director, Editorial Content Development Media Director Human Experience Strategy Director Associate Media Director Media Analyst Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jeff Atley VP Marketing & Business Development, Founder, ADCENTRICITY See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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