5 signs people think your brand is a social media liar

May 13, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 signs people think your brand is a social media liar By Peter Shankman Many companies come across as insincere on social despite their best efforts. Read ahead for five signs that your message has gone awry -- and solutions to get you back on track. Why a dip in TV is good news for video advertisers By Daisy Whitney Nielsen reports that the total number of TV sales is dropping for the first time ever. Watch as Daisy Whitney explains why this shift is good news for digital marketers. Media Motion: Jumptap, Vizu Corporation, and Horizon Media Announcements by Adara Media, Alexander Interactive, and RP3 Agency, plus other news about industry hires, partnerships, and launches. LATEST BLOG POSTS More posts Recommendations: LinkedIn's Customer Reference Program for B2B Brands By Ryan Derousseau Social media can be challenging for organizations that operate in the B2B space. Consumer brands seem to dominate and thrive on popular platforms like Twitter and Facebook, while B2B brands are often faced with the difficult task of strategizing... Mobile Video Advertising: A New Era of Commercials By Araks Khachatryan On an average night, you see 15 minutes of commercials for every hour of TV you watch. In those 15 minutes you see about 30 commercials, half of which are actually relevant to you. Currently, businesses spend an average of $100,000 to produce just... Ubercool: App Nation By Michael Tchong Last week was exceptional, even for the audacious world of apps. An iPhone app launched to the tune of $41 million, supplied by a cadre of blue-chip venture capitalists. In the courts, Apple sued Amazon.com over its use of the words "app store,"...  blog More posts Start-Up Watch COD: Longboard Media reaches shoppers when - wait for it - they're shopping online By Jim Nichols As the demands for ROI and accountability from digital marketing continue to grow more acute, more than a few companies are innovating to find ways to connect with active shoppers. After all, this... Learn more about ad:tech » Register for the next event » LATEST COMMENT Good stuff. Thoughtful analysis is the key to becoming efficient in every form of business. It should be applied more widely in media planning and buying as well.... Spencer Broome on: The science behind premium media buys MOST READ ARTICLES 1. The secrets behind successful landing pages 2. New lessons from 6 tweets gone wrong 3. Mobile is dead: 5 marketing trends 4. Why clicks are the wrong metric 5. Why location-based services are just getting started SUMMIT COVERAGE More photos Christina Hoff, Brand Manager, Johnson & Johnson Meghan Riley, Digital Media Director, Ingenuity Media Group Brandy Everhart, Associate Media Director, Ingenuity Media at the Martin Agency See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Human Experience Strategy Director Associate Media Director Media Analyst Jr. Email Marketing Manager Strategy Supervisor Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Ashby Chief Executive Officer, Tipping Point Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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