6 signs your client isn't happy

May 5, 2011 issue Forward this newsletter  |   Subscribe  |   View online

6 signs your client isn't happy By Michael Estrin Is your client rethinking its relationship with your agency? Look for the telltale signs, and consider these strategies for salvaging an account that may be in jeopardy. PepsiCo: Social media is not a magic bullet iMedia caught up with Bonin Bough, the global director of digital and social media at PepsiCo, to get tips on how marketers can better leverage social media. LATEST BLOG POSTS More posts Engage the Social Buyer Persona By Tony Zambito Image by Maria Reyes-McDavis via FlickrWhen the term engage is used in a business context, there can be a tendency to think of engaging as an act we do to others. As in we are engaging the buyer in the buying process for example. The representation... The First Ever iMoms Summit - My 140 Character Recap By Katelyn Watson The iMedia team did a fabulous job putting on the inaugural event. What a refreshing way to network with the right vertical partners for your business, enjoy amazing weather, and maybe, just maybe have a couple cocktails. The Twitter lounge was... Twitter is Only Halfway to Its CNN Moment: what it needs to do to get there By Dave Marsey Sunday nights breaking news is being called Twitters CNN moment. But in reality how does it compare? Is Twitter ready for the masses? Lets look back at history to better understandIt was a monumental moment when CNNs Bernard Shaw, Peter Arnett, and...  blog More posts Start-Up Watch COD:Offermatic users opt-in to receive targeted offers through their credit cards By Jim Nichols The online targeting industry is built on the idea of “opt-out” – that users are participating until such time as they make an effort to opt out of data-based advanced targeting. Assuming a... Learn more about ad:tech » Register for the next event » LATEST COMMENT Thanks for the comment Nick. I definitely agree with you on the intimidation factor. If you don't know where or what you are looking at, it can be overwhelming.... Casie Gillette on: A faster way to evaluate keywords MOST READ ARTICLES 1. Why DSPs need to open up, or shut up 2. The shortcomings of Facebook "likes" 3. The serious shortcomings of Facebook Messages 4. How to ruin your brand's online reputation in 6 easy steps 5. Top social media platforms for businesses SUMMIT COVERAGE More photos Katelyn Watson, Sr. Manager of Internet Marketing, Shutterfly Laura Ashley, Marketing Manager - Cards & Stationary, Shutterfly See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info   Advertisement     LATEST JOBS More jobs Strategy Supervisor Senior Sales Executive Regional Sales Director Digital Media Strategist Sr Analyst, Paid Search Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michael Rosen Vice President, Internet & Mobile Sales, AT&T Advanced Ad Solutions See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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