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Essential business guides for reaching the top of your game and making an impact in your industry! Get the most powerful strategies and insight from today's top experts in their fields—from creating strong brands, building robust investment portfolios, and winning more sales to streamlining operations and solving pressing organizational problems by applying best practices from today's market leaders.   The Old Rules of Marketing Are Dead 6 New Rules to Reinvent Your Brand and Reignite Your Business By: Timothy Pearson "A must-read for any business leader or marketer. [Pearson] explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world." —Robert Hanson, President, Global Levi's® Brand, Levis Strauss & Co. $25.00 Buy it here: Conversations that Win the Complex Sale Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals By: Erik Peterson and Tim Riesterer Learn from two of today's top sales messaging gurus how to differentiate your products from those of your competitors (thereby avoiding commoditization of your brand) by crafting a compelling message that customers truly care about. $30.00 Buy it here: The Toyota Way to Continuous Improvement Linking Strategy and Operational Excellence to Achieve Superior Performance By: Jeffrey Liker and James K. Franz Jeffrey K. Liker—bestselling author of the The Toyota Way—showcases the Toyota model and demonstrates how you can apply it to achieve long-term sustainability. $28.00 Buy it here: Entrepreneurial DNA The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths By: Joe Abraham Are you an Innovator? a Manager? a dedicated customer-service pro? Raise your odds of success by discovering your true entrepreneurial strength before you get started on a new venture. $25.00 Buy it here: The Social Entrepreneur's Handbook How to Start, Build, and Run a Business That Improves the World By: Rupert Scofield The president of FINCA International details all the steps for building a successful nonprofit from the ground up—from assembling a powerful team to developing a business model to keeping your cause in solid financial shape. $28.00 Buy it here: Mastering Trade Selection and Management Advanced Strategies for Long-Term Profitability By: Jay Norris, Al Gaskill Leading market strategist Jay Norris provides proven strategies for generating profits on a consistent basis under all economic conditions—and helps you establish, test, and refine your own trading system before you put your money into the markets. $55.00 Buy it here: The House that Bogle Built How John Bogle and Vanguard Reinvented the Mutual Fund Industry By: Lewis Braham Featuring never-before-published research and interviews, this book sheds light on John Bogle's views--of Vanguard; about his successor Jack Brennan; and on the current crises in the world of investing; to deliver unprecedented insight into one of the greatest minds in finance. $28.00 Buy it here:   The Strategic Dividend Investor Why Slow and Steady Wins the Race By: Daniel Peris It's a fact: dividend investing outperforms stock-market investing over the long-run. Learn how to choose the best companies to invest in; ways to strike the optimal balance between current yield and dividend growth; and build real wealth by creating a strategy designed for slow but steady gains. $22.00 Buy it here: All About Market Timing The Easy Way to Get Started By: Tom Taulli A smart shorting strategy can yield impressive profits while decreasing portfolio risk. Without complicated theories and overly technical explanations, this guide focuses only on what you need to know--from analyzing balance sheets and cash-flow statements and to managing and evaluating your portfolio. $22.00 Buy it here:

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