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2011/05/09

Call Center Service Leaves Callers Happy - Customer Inter@ction Solutions

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May 06, 2011

Call Center Service Leaves Callers Happy


The personal service an individual receives from a call center can leave that person feeling happier than when they experience online customer service, according to recent reports from ServiceTick.

ServiceTick, a company that finds a way to provide immediate feedback from customers to companies, monitors customer satisfaction and NPS scores for brands using both online and IVR surveys. Recently, the company analyzed data compiled from more than 150,000 surveys and discovered when a call agent completes an IVR survey at the end of the conversation, the customer satisfaction (CSAT) and NPS scores are consistently higher. Conversely, scores from Web-generated surveys produce lower scores. On average CSAT scores were 22 percentage points higher and NPS scores were 69 points higher when generated by IVR surveys, according to recent reports... Read More



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