How to ruin your brand's online reputation in 6 easy steps

May 4, 2011 issue Forward this newsletter  |   Subscribe  |   View online

How to ruin your brand's online reputation in 6 easy steps By Jamie Beckland If you are looking to lose customer goodwill and squander your brand equity, here are the latest tactics you should put into practice. A faster way to evaluate keywords By Casie Gillette Metrics help you make faster and smarter decisions about your SEO strategy. Consider these insights on how to maximize your keyword effectiveness. Why online retailers will miss out on $18 billion this year By Ross Kramer Shoppers abandon 71 percent of all online transactions before they complete the purchase. Why aren't retailers implementing a solution to recapture those sales? Here are five tips to help you do just that. LATEST BLOG POSTS More posts Searching for that magic formula? Combining search and display boosts recall By Ariel Geifman You have got a great copy, you've nailed all of the right keywords, but wait, something is missing The display ads Combining organic search, paid search and display advertising boosts unaided brand recall by 6%, as compared to the control group,... From Endcaps to eBay: How Shopper Marketing is Evolving By Brian Quinn With shoppers media consumption shifting from traditional to digital channels, its surprising that media buys still arent following this shift as closely as they should. While 28% of consumers media consumption is online, only 13% of media spend is... Mobile Wallet That Saves Me Money? Now, That's "Smart" By Jeff Hasen You surely will laugh at my resistance to deposit a check through an ATM machine in 2011.As progressive as I am about technology, to this day I have always walked into a bank, waited on line and walked out with my deposit record delivered to me by a...  blog More posts Start-Up Watch COD: MyLikes rewards influencers for taking brand messages viral By Jim Nichols If newspapers and magazines and TV stations and web sites get paid to communicate brand messages, why not brand fans? Millions of people talk about and endorse brands in social media every day – and... Learn more about ad:tech » Register for the next event » LATEST COMMENT Excellent points you mentioned here, I started up a fun agency couple of years ago and can relate well to your article. Aslo found out some awesome tactics in the process and more than happy to share them for ... Vijay Vasu on: A survival guide for startup agencies MOST READ ARTICLES 1. Top social media platforms for businesses 2. Why DSPs need to open up, or shut up 3. The shortcomings of Facebook "likes" 4. The serious shortcomings of Facebook Messages 5. 5 new online media-planning rules SUMMIT COVERAGE More photos Joe Epner, Vice President, Sales, HealthiNation Carolyn Wood, Manager, Media & Campaign Analysis, US Airways See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info   Advertisement     LATEST JOBS More jobs Senior Sales Executive Regional Sales Director Digital Media Strategist Sr Analyst, Paid Search Marketing Associate Director (Site Analytics) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michael Rosen Vice President, Internet & Mobile Sales, AT&T Advanced Ad Solutions See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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