How to Use Social Media to Improve Customer Service and Cut Costs

If you have trouble viewing this email, click here to view online.

How to Use Social Media to Improve Customer Service and Cut Costs   FREE WHITE PAPER Social media has changed more than how we communicate with friends and family. It now affects how we interact with customers as well. In fact, research has found that consumers believe that businesses' first social media priority should be to identify service and support issues. Learn how to gain customer insight. Enable your customers to help each other and you'll cut service costs while improving the customer experience. You'll discover: How to evolve a basic discussion forum into a collaboration engine Why you need to integrate your community knowledge with your internal knowledgebase How to leverage the emerging hybrid service model Customer collaboration is becoming key to competitive differentiation. Download this white paper and learn how to leverage the wisdom of crowds to reduce costs, improve customer experience and drive brand loyalty.

This email was distributed by: Technology Marketing Corporation, 800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 As a valued reader or attendee of TMC's publications and events, you will occasionally receive carefully-screened offers and free product information via email. If you no longer wish to receive this type of email, please go to http://www.tmcnet.com/enews/subs.aspx?eml=ignoble.experiment@arconati.us to adjust your preferences.