2011/05/28

In the Roundup: what if someone says bad things about you? - Small Biz Survival

In the Roundup: what if someone says bad things about you?

Posted: 28 May 2011 04:52 AM PDT

Matt About Solutions Weekly Link Roundup

Each week, I collect the 10 best posts that I've read and share them with you here.

These posts focus on either choosing, or using, small business solutions online (or both!).

Enjoy!

How Are Small Businesses Using Social Media Effectively?
Link: http://www.newbizblogger.com/social-media/how-are-small-businesses-using-social-media-effectively
My Take: Learn the sweet spots for social media for small businesses.

Numbers, Rankings, and Why I Think Alexa Is Big a Waste of Time
Link: http://www.thesaleslion.com/numbers-rankings-alexa-waste-time-stupid/
My Take: A hard look at Alexa ratings and their importance.

INFOGRAPHIC: How Much Does Social Media Really Cost?
Link: http://www.scribbal.com/2011/05/infographic-how-much-does-social-media-really-cost/
My Take: Love those infographics! This one looks at the true cost and value of social media campaigns.

10 Resources Small Businesses Are Forgetting to Use
Link: http://www.businessnewsdaily.com/small-business-resources-1330/
My Take: Basic but solid uses of different resources and methods.

4 Tips for Listening to Your Audience Online
Link: http://succeedasyourownboss.com/05/2011/4-tips-for-listening-to-your-audience-online/
My Take: Are you being talked about online? What are folks saying and thinking? Find out with these tips.

Landing Page Optimization: 36 articles and resources to help you complete your next LPO project
Link: http://www.marketingexperiments.com/blog/research-topics/landing-page-optimization-research-topics/36-articles-and-resources-to-complete-lpo.html
My Take: A bit on the analytical side, but if you want your landing pages to convert, lots to learn here!

5 Easy Things You Can Do to Improve Website Conversions Right Now
Link: http://searchengineland.com/5-easy-things-you-can-do-to-improve-website-conversions-right-now-77950
My Take: Continuing on the theme of conversion, here are 5 actionable steps to take.

10 Principles At Work In Creating Buzz In Social Networking
Link: http://www.jeffbullas.com/2010/01/31/10-principles-at-work-in-creating-buzz-in-social-networking/
My Take: Creating buzz leads to better launches, stronger sales and more staying power. Learn how it all works in this post.

The Complete Small Business Marketer's SEO Toolkit
Link: http://www.ducttapemarketing.com/blog/2011/05/26/the-complete-small-business-marketer%E2%80%99s-seo-toolkit/
My Take: A list of really handy SEO tools.

What if someone says something bad?
Link: http://www.tourismcurrents.com/may-2011-what-if-someone-says-something-bad
My Take: Handling negative social media in a mature manner - refreshing!

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