Landing page optimization research, headline optimization

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Welcome to the MarketingExperiments Journal email for May 26, 2011. Every three weeks we send this high-level update of our research to 98,000 marketers. Today you'll find: The on-demand replay of Optimization Researched, where we taught you how to operationalize LPO. An invitation to our next Web clinic, where we will discuss Headline optimization to help you identify the most effective practices in headline writing. Info about the last 8 tickets for Optimization Summit. We've been putting the final touches on the presentations with Flint, and I hope to see you in Atlanta. Our job is to help you do your job better. Let us know how we can help. Daniel Burstein Director of Editorial Content MECLABS Primary Research Resource #1 Optimization Researched: Latest findings about effective LPO operational practices based on data from 2,673 marketers In our most recent Web clinic, Boris Grinkot (lead researcher behind the MarketingSherpa LPO Benchmark Report) and Daniel Burstein showed you the state of LPO among your peers and laid out a plan for operationalizing LPO in your organization. The free on-demand replay of this Web clinic is now live. Watch the Web clinic replay now >> Resource #2 Headline Optimization: How a simple value-based headline increased conversion 7% (Special live optimization Web clinic) Wednesday, June 15, 2011 4:00 to 5:00 p.m. EDT Strong headlines are an integral way to drive traffic to your offer. With that in mind, we're putting on a special live optimization clinic on headlines. We'll be taking headlines that you submit and optimizing them to show you which headlines work and which ones get ignored. Learn More About Writing Headlines >> Resource #3 Optimization Summit 2011: Only 8 seats left in Atlanta Join the MarketingExperiments and MarketingSherpa teams, along with more than 200 of your peers, next week in Atlanta as we dive into research and case studies to help you measure, test, and convert on your way to optimizing your sales and marketing funnel. Read more about the Optimization Summit >> Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Website Messaging: How clarity once again trumped persuasion to the tune of a 200% boost in conversion rate Email Marketing: Two ways to add relevance, and why you must be correct Optimization and A/B Testing: Why words matter (for more than just SEO) Free Subscription | Research Journal | Methodology | Research Directory | Training

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