Mobile is dead: 5 marketing trends

May 10, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Mobile is dead: 5 marketing trends By Brian Monahan As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. Why clicks are the wrong metric By Jarvis Mak Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why. Whose job is content? By Rebecca Lieb Managing quality content doesn't just happen by itself -- someone's got to actually do it. Discover how successful companies engage employees from many areas to create marketing content. LATEST BLOG POSTS More posts A Vanilla Website Is the Worst Flavor of All By Mark Simpson With warm weather arriving, the ice cream trucks that pop on every corner here in New York have it pretty easy when it comes to offering consumers value: All it takes is a nice cone of vanillamaybe with some sprinkles thrown into make people happy.... Importance of Context to Understanding the New Social Buyer Persona By Tony Zambito Image via WikipediaOne of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its role in helping to inform as well as shape strategy. This is especially true when you consider... Measuring Integrated Advertising By Darren Herman This post was originally posted on my blog, here.I have a lot of respect for Mark Suster, an entrepreneur who turned venture capitalist and now is investing out of GRP Partners. He writes a terrific blog calledBoth Sides of the Table and his posts are... How to use Mobile to Execute Effective Advertising By Mini Guruswamy Although mobile advertising is similar to web based advertising its ability to reach customers is more effective (in my opinion). According to ComScore in 2010, approximately 46 million...  blog More posts Start-Up Watch COD: Admantx Redefines Targeting With Emotion By Jim Nichols What makes content a great environment for ads? I think most of us would agree that all things being equal, context is beneficial, as is high quality edit. Nice design that ensures ad noticing value... Learn more about ad:tech » Register for the next event » LATEST COMMENT Great piece, Eric, and grabbed your Whitehorse white paper as well. Your comments (and those within the white paper) point out that third-party LBS might not be needed - seemed to jive with a very interesting MediaPost piece talking about ... Dean Westervelt on: Why location-based services are just getting started MOST READ ARTICLES 1. How to ruin your brand's online reputation in 6 easy steps 2. The secrets behind successful landing pages 3. 6 signs your client isn't happy 4. A survival guide for startup agencies 5. Why location-based services are just getting started SUMMIT COVERAGE More photos Vivek Saran, VP/Director of Account Planning, MARC USA Samantha Catalina, Head of Interactive Strategy, MARC USA Jason Dille, Manager of Online Investment, MARC USA See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info   Advertisement     LATEST JOBS More jobs Media Analyst Jr. Email Marketing Manager Strategy Supervisor Senior Sales Executive Regional Sales Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Ashby Chief Executive Officer, Tipping Point Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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